Remote Content Marketing Strategist

Placements24; Pretoria; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Fully remote work position

Competitive salary and incentives

Health, dental, and vision insurance

Generous paid time off

Job summary

Placements24 is seeking a highly creative Remote Content Marketing Strategist to lead our content strategy. The role focuses on driving brand awareness, lead generation, and thought leadership in tech, with a remote-first, flexible setup.

You will collaborate with marketing, sales, and product teams to ensure content resonates with target audiences, while staying current on SEO trends and content formats. This position supports a distributed, remote team and offers growth opportunities.

Qualifications

• Bachelor's degree or equivalent in Marketing/communications/journalism.
• 5+ years in content marketing, copywriting, or content strategy.
• Proven ability to develop and execute content strategies.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Solid SEO understanding and keyword research tooling.
• Experience with CMS such as WordPress and web analytics.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with SEO and business goals.
• Create, edit, and manage high-quality content across blogs, white papers, case studies, website copy, and social media.
• Conduct keyword research and competitive analysis to identify opportunities.
• Collaborate with SMEs to ensure content accuracy and depth.
• Manage editorial calendar and ensure timely publication across channels.
• Analyze content performance and provide insights to optimize strategy.

Skills

Content strategy

Copywriting

SEO fundamentals

Analytics

Remote work

Project management

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, an innovative software development firm, is seeking a highly creative and strategic Remote Content Marketing Strategist to join their dynamic team. This is a fully remote opportunity, allowing you to work from anywhere. You will be instrumental in defining and executing a content strategy that drives brand awareness, generates leads, and positions our client as a thought leader in the tech industry. The ideal candidate possesses exceptional writing skills, a strong understanding of SEO best practices, and a proven ability to develop engaging content across various formats. You will work closely with marketing, sales, and product teams to ensure content aligns with business goals and resonates with our target audience. This role offers the chance to make a significant impact in a forward-thinking, remote-first company.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with SEO and business objectives.
• Create, edit, and manage high-quality content, including blog posts, articles, white papers, case studies, website copy, and social media updates.
• Conduct keyword research and competitor analysis to identify content opportunities and optimize for search engines.
• Collaborate with subject matter experts to gather information and ensure content accuracy and depth.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Analyze content performance using analytics tools and provide insights to optimize strategy and improve engagement.
• Develop content distribution strategies to maximize reach and impact.
• Stay up-to-date with the latest content marketing trends, SEO techniques, and digital marketing best practices.
• Repurpose existing content into new formats for different platforms.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, copywriting, or content strategy.
• Proven ability to develop and execute successful content marketing strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a remote environment.
• Demonstrated ability to adapt to evolving industry trends.

Benefits

• Fully remote work position.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Budget for professional development and online courses.
• Opportunity to lead content initiatives for a growing tech company.
• Collaborative and supportive remote team culture.
• Work from Pretoria or any other approved remote location.