Remote Content Marketing Lead

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote

Home office allowance

Career development

Bonuses

Job summary

Placements24 is seeking a highly creative Remote Content Marketing Lead to drive our content strategy and execution. You will own content across formats, optimize for SEO, and collaborate with marketing and sales to generate leads from a fully remote setting.

Ideal candidates have 6+ years in content marketing, strong writing and editing skills, and a strategic mindset. This role offers fully remote work with generous development opportunities and tools support.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 6+ years in content marketing with proven strategies.
• Exceptional writing, editing, and proofreading skills for varied audiences.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create, edit, and manage content across blog posts, whitepapers, case studies, web copy, social media, and video scripts.
• Conduct keyword research and SEO analysis to drive organic traffic.
• Collaborate with SMEs, product marketing, and sales to ensure content relevance.
• Manage editorial calendar and publish content across channels.
• Analyze content performance and iterate strategy accordingly.
• Promote content via social media, email, and paid channels.
• Maintain brand voice and consistency across all content.

Skills

Content strategy

SEO

CMS

Analytics

Copywriting

Remote work

Teamwork

Education

Bachelor's degree in Marketing

Tools

CMS

Marketing automation

Job description

About the Role

Our client, a renowned B2B technology provider, is seeking a highly creative and strategic Remote Content Marketing Lead to spearhead their content strategy and execution. This is a fully remote position, allowing you to work from anywhere while driving impactful content initiatives. You will be responsible for developing compelling content that educates our target audience, generates leads, and establishes our client as a thought leader in the industry. The ideal candidate possesses exceptional writing skills, a strategic mindset, and a deep understanding of content marketing principles across various formats. You will play a pivotal role in shaping our client's narrative and driving inbound marketing success from a remote setting.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create, edit, and manage high-quality content across various formats, including blog posts, whitepapers, case studies, website copy, social media updates, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
• Collaborate with subject matter experts, product marketing, and sales teams to ensure content accuracy and relevance.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Analyze content performance metrics and use data to inform future content creation and strategy.
• Promote content through various channels, including social media, email marketing, and paid distribution.
• Stay current with industry trends, competitor content, and emerging content marketing best practices.
• Develop and manage relationships with freelance writers and content creators as needed.
• Ensure brand consistency and tone of voice across all published content.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 6 years of experience in content marketing, with a proven track record of developing successful strategies.
• Exceptional writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms.
• Strong understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently, demonstrate initiative, and thrive in a remote work environment.
• Strong strategic thinking and problem-solving abilities.
• Experience in the B2B technology sector is highly preferred.

Benefits

• Competitive annual salary of R .
• Fully remote work opportunity, offering significant flexibility and autonomy.
• Lead content strategy for a respected B2B technology company.
• Generous allowance for home office setup and professional development.
• Collaborative virtual team and supportive management.
• Opportunity to significantly impact brand visibility and lead generation.
• Access to a wide range of digital marketing tools and resources.
• Regular performance reviews with potential for salary increases and bonuses.