Remote Content Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Professional development

Home office allowance

Generous leave

Conferences

Job summary

Placements24 is seeking a remote Content Marketing Specialist to lead the creation of SEO-optimized content across blogs, websites, social media, and email. You will drive strategy, collaborate with design and sales teams, and ensure content aligns with brand voice and business goals.

The ideal candidate brings strong writing skills, a proven content track record, and experience with WordPress and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications or related field.
• Proven experience as Content Marketing Specialist with published work.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and keyword research.
• Experience with WordPress CMS.
• Familiarity with web analytics tools (Google Analytics).
• Ability to work remotely and manage multiple projects.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create SEO-optimized content for blogs, websites, social media, emails, and whitepapers.
• Conduct keyword research and topic ideation.
• Collaborate with designers to produce engaging content assets.
• Edit and proofread for clarity, accuracy, and brand adherence.
• Promote content across channels and nurture audiences.
• Analyze content performance and report on key metrics.

Skills

Content strategy

SEO

Copywriting

Editing

Research

CMS WordPress

Analytics

Email marketing

Social media

Education

Bachelor's degree in Marketing, English, Journalism, Communications

Tools

WordPress

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Remote Content Marketing Specialist to join their expanding marketing department. This is a fully remote position that requires a skilled wordsmith and storyteller who can develop compelling content that resonates with target audiences and drives measurable results. You will be responsible for creating a variety of content formats, including blog posts, articles, website copy, social media updates, case studies, and more, all designed to enhance brand authority and attract new customers. The ideal candidate is a proactive self-starter with excellent research skills and a passion for developing high-quality, SEO-optimized content. As a remote-first organization, we value autonomy, collaboration, and innovation. You will work closely with the marketing and sales teams to ensure content aligns with our brand voice and strategic objectives. This role offers the unique opportunity to shape our client's narrative and contribute significantly to their online growth from anywhere in the world.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business and marketing objectives.
• Create engaging, informative, and SEO-optimized content for various platforms, including blog posts, articles, website pages, social media, email newsletters, and whitepapers.
• Conduct in-depth keyword research and topic ideation to identify content opportunities.
• Collaborate with designers and other team members to create visually appealing content assets.
• Edit and proofread content to ensure clarity, accuracy, grammar, and adherence to brand guidelines.
• Promote content across various channels, including social media, email, and partner networks.
• Analyze content performance using web analytics tools and generate reports on key metrics, such as traffic, engagement, and conversions.
• Stay up-to-date with industry trends, competitor content strategies, and best practices in content marketing and SEO.
• Repurpose existing content into different formats to maximize reach and impact.
• Contribute to the overall content calendar and editorial planning process.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience as a Content Marketing Specialist, Content Writer, or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a meticulous attention to detail.
• Demonstrable understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet strict deadlines in a remote environment.
• Creative thinking and a passion for storytelling.
• Strong research skills and the ability to grasp complex topics quickly.
• Experience with email marketing platforms and social media management tools is a plus.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement, providing flexibility and work-life balance.
• Opportunity to contribute to a growing company with a global reach.
• Professional development opportunities, including online courses and conferences.
• Collaborative and supportive virtual team environment.
• Generous annual leave and paid public holidays.
• Home office equipment allowance.
• Regular team virtual social events.