Remote Content Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Placements24 is seeking a Remote Content Marketing Specialist to craft and distribute compelling content that builds brand awareness and supports lead generation. You will develop blogs, white papers, case studies, social posts, and website copy with a strong emphasis on storytelling and SEO.

The role requires collaboration across a fully remote marketing team and the ability to manage multiple content formats from any location.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content marketing, copywriting, or a similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience in creating engaging content for B2B or B2C audiences.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using content marketing and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Strong research skills and the ability to grasp complex topics.
• Ability to work independently and collaboratively in a remote team environment.
• Familiarity with social media marketing is a plus.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create high-quality, engaging, and SEO-optimized content across various formats, including blog posts, articles, website copy, social media updates, email newsletters, and more.
• Conduct keyword research and topic ideation to ensure content relevance and discoverability.
• Collaborate with subject matter experts, designers, and other marketing team members to produce polished and impactful content.
• Manage the content calendar and ensure timely delivery of all content pieces.
• Distribute content across appropriate channels to maximize reach and engagement, including social media, email, and third-party platforms.
• Monitor content performance using analytics tools and provide regular reports with insights and recommendations for optimization.
• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.
• Stay up-to-date with content marketing trends, SEO best practices, and industry developments.
• Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.

Skills

Content marketing

Copywriting

SEO

WordPress

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEMrush

HubSpot

Job description

About the Role

Our client, a rapidly growing tech company, is seeking a creative and strategic Remote Content Marketing Specialist to join their fully remote marketing team. In this role, you will be responsible for conceptualizing, creating, and distributing compelling content that engages our target audience, drives brand awareness, and supports lead generation efforts. You will craft various forms of content, including blog posts, articles, white papers, case studies, social media updates, and website copy. This position requires a strong command of storytelling, excellent writing skills, and a keen understanding of SEO best practices and content distribution channels. As a Remote Content Marketing Specialist , you will play a vital role in shaping our brand narrative and establishing thought leadership in the industry, all while enjoying the flexibility of working from anywhere. We are dedicated to building a distributed team where talent can thrive regardless of location.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.


• Create high-quality, engaging, and SEO-optimized content across various formats, including blog posts, articles, website copy, social media updates, email newsletters, and more.


• Conduct keyword research and topic ideation to ensure content relevance and discoverability.


• Collaborate with subject matter experts, designers, and other marketing team members to produce polished and impactful content.


• Manage the content calendar and ensure timely delivery of all content pieces.


• Distribute content across appropriate channels to maximize reach and engagement, including social media, email, and third-party platforms.


• Monitor content performance using analytics tools and provide regular reports with insights and recommendations for optimization.


• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.


• Stay up-to-date with content marketing trends, SEO best practices, and industry developments.


• Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.


• Minimum of 3 years of experience in content marketing, copywriting, or a similar role.


• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.


• Proven experience in creating engaging content for B2B or B2C audiences.


• Solid understanding of SEO principles and how to apply them to content creation.


• Experience with content management systems (CMS) such as WordPress.


• Proficiency in using content marketing and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).


• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.


• Strong research skills and the ability to grasp complex topics.


• Ability to work independently and collaboratively in a remote team environment.


• Familiarity with social media marketing is a plus.

Benefits

• Competitive annual salary of R .


• Fully remote position with the freedom to work from anywhere.


• Opportunities to contribute to the growth of an innovative tech company.


• Professional development and continuous learning opportunities.


• Collaborative and supportive remote team environment.


• Flexible working hours and a focus on work-life balance.


• Work with a passionate team dedicated to creating valuable content.


• Gain exposure to diverse content marketing strategies and tools.