Regional Sales Manager - Consumer Goods

Placements24; Mossel Bay; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Performance bonus

Company car

Medical aid

Provident fund

Career growth

Employee discounts

Job summary

Placements24 is seeking a seasoned Regional Sales Manager to drive growth in Mossel Bay and the Western Cape. This hybrid role combines strategic planning with hands-on field engagement, overseeing a team of sales reps, building key retailer relationships, and delivering against regional targets.

The ideal candidate brings 6+ years in FMCG sales, a proven leadership record, and strong analytical, negotiation, and presentation skills.

Qualifications

• Minimum 6 years in FMCG sales with 3+ years in leadership.
• Proven track record of regional targets and growth.
• Strong knowledge of retail and distribution channels.
• Excellent leadership, communication, and negotiation skills.

Responsibilities

• Develop and execute regional sales plans aligned with company objectives.
• Lead and coach a team of sales representatives to meet targets.
• Manage key accounts including retailers, wholesalers, and distributors.
• Analyze market trends and competitor activity to identify opportunities.
• Collaborate with marketing and operations on launches and promotions.
• Prepare regular sales reports for senior management.

Skills

Sales leadership

Regional sales management

CRM proficiency

Negotiation

Presentation skills

Data analysis

Education

Bachelor's degree in Business/Marketing

Tools

CRM systems

MS Office

Job description

About the Role

Our client, a prominent national brand in the fast-moving consumer goods (FMCG) sector, is looking for an experienced and strategic Regional Sales Manager to oversee operations and drive growth in the Mossel Bay, Western Cape area. This hybrid role requires a leader who can effectively manage a team of sales representatives, develop regional sales strategies, and ensure maximum market penetration. You will be responsible for achieving sales targets, building strong relationships with key retailers and distributors, and analyzing market trends to capitalize on opportunities. The ideal candidate has a deep understanding of the FMCG market, a proven history of leadership in sales, and the ability to motivate a team towards collective success. This position balances in-office strategic planning with on-the-ground client engagement, offering a dynamic work experience.

Key Responsibilities

• Develop and execute comprehensive regional sales plans aligned with company objectives.
• Lead, coach, and motivate a team of sales representatives to achieve individual and team sales targets.
• Manage and grow relationships with key accounts, including major retailers, wholesalers, and distributors in the Mossel Bay region.
• Analyze sales data, market trends, and competitor activities to identify growth opportunities and challenges.
• Develop promotional strategies and merchandising plans to enhance product visibility and sales volume.
• Oversee budget management for the region, ensuring cost-effectiveness and optimal resource allocation.
• Conduct regular performance reviews and provide ongoing feedback and development support to the sales team.
• Collaborate with marketing and operations departments to ensure alignment and successful product launches.
• Prepare and present regular sales reports to senior management.

Requirements

• Minimum of 6 years of progressive sales experience in the FMCG sector, with at least 3 years in a management or leadership role.
• Demonstrated success in achieving and exceeding sales targets at a regional level.
• Strong understanding of retail and distribution channels within the consumer goods market.
• Excellent leadership, team management, and motivational skills.
• Exceptional negotiation, communication, and presentation abilities.
• Strategic thinking and strong analytical skills with the ability to interpret sales data.
• Proficiency in CRM systems and MS Office Suite.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• A valid driver's license and willingness to travel within the assigned region.

Benefits

• Attractive base salary with a performance-driven bonus structure.
• Company car and fuel allowance for business travel.
• Comprehensive medical aid and provident fund.
• Opportunities for career advancement within a leading FMCG company.
• Employee discounts on company products.
• A dynamic and supportive leadership team.