Regional Sales Manager - FMCG

Placements24; Gqeberha; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Highly competitive salary package with

Company car and fuel allowance

Medical aid and retirement fund

Executive leadership training

Leadership influence on regional sales

Job summary

Placements24 in Port Elizabeth, Eastern Cape seeks an experienced Regional Sales Manager for the FMCG sector to oversee sales operations in the region, drive revenue growth, manage a sales team, and sustain strong distributor and major retail account relationships.

The role requires strategic planning, market analysis, budget oversight, and cross‑functional collaboration with marketing, supply chain and operations to expand brand presence and market share across the region.

Qualifications

• Minimum 7 years in FMCG sales management, with regional leadership exposure.
• Strong track record of growing sales and market share.
• Deep understanding of distribution channels and retail operations in FMCG.

Responsibilities

• Develop and execute strategic regional sales plans to meet FMCG objectives.
• Coach and motivate a sales team to exceed targets.
• Build and maintain relationships with distributors, wholesalers, and major retailers.
• Analyze sales data and market trends to identify opportunities and challenges.
• Collaborate with marketing, supply chain and operations for aligned execution.
• Manage regional sales budget and ensure profitable growth.

Skills

Sales leadership

Strategic planning

Negotiation

Communication

Forecasting

Mentoring

Relationship management

Education

Bachelor's degree in Business Administration/Marketing

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Regional Sales Manager for the Port Elizabeth, Eastern Cape area. This leadership role is responsible for overseeing all sales operations within the region, driving revenue growth, managing a team of sales representatives, and ensuring strong relationships with distributors and key retail accounts. The ideal candidate will possess a strong understanding of the FMCG market, exceptional leadership capabilities, and a proven track record of achieving ambitious sales targets. You will be instrumental in developing and implementing regional sales strategies, analyzing market trends, and optimizing sales performance. This position requires a dynamic individual who can inspire and motivate their team while effectively managing complex stakeholder relationships. Your leadership will be vital in enhancing our client's brand presence and market share across the Eastern Cape.

Key Responsibilities

• Develop and execute strategic sales plans to achieve regional sales objectives for FMCG products.


• Manage, coach, and motivate a team of sales representatives to meet and exceed individual targets.


• Build and maintain strong relationships with key distributors, wholesalers, and major retail accounts.


• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.


• Develop and implement effective sales strategies to increase market penetration and brand visibility.


• Oversee the management of sales territories and ensure optimal resource allocation.


• Collaborate with marketing, supply chain, and operations teams to ensure alignment and seamless execution.


• Manage the regional sales budget effectively and ensure profitable growth.


• Conduct regular performance reviews and provide constructive feedback to sales team members.


• Report on sales performance, market insights, and forecasts to senior management.


• Ensure compliance with company policies and ethical sales practices.


• Identify and recruit new talent to strengthen the sales team.

Requirements

• Minimum of 7 years of experience in sales management within the FMCG industry, with at least 3 years in a regional leadership role.


• Proven track record of achieving significant sales growth and market share expansion.


• Strong understanding of distribution channels and retail operations in the FMCG sector.


• Exceptional leadership, team management, and motivational skills.


• Excellent negotiation, communication, and presentation abilities.


• Proficiency in sales forecasting, budgeting, and performance analysis.


• Experience with CRM software and sales analytics tools.


• Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a plus.


• Must be based in or willing to relocate to Port Elizabeth, Eastern Cape , and capable of extensive local travel.


• Strong strategic thinking and problem-solving capabilities.

Benefits

• Highly competitive salary package with substantial performance-based bonuses.


• Company car and fuel allowance.


• Comprehensive medical aid and retirement fund contributions.


• Opportunities for executive leadership training and development.


• Significant influence on regional sales strategy and execution.


• A dynamic and supportive work environment with a strong focus on results.


• Employee discounts on company products.


• Car benefit scheme.


• Chance to lead and shape the success of a major brand in the region.