Regional Sales Manager - FMCG

Placements24; Durban; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Healthcare benefits

Provident fund

Travel allowance

Company smartphone and laptop

Employee discounts

Career progression

Job summary

Placements24 is seeking a Regional Sales Manager to lead the Durban sales operation within a fast-moving consumer goods environment. You will guide a field sales team, shape regional strategies, and drive distributor and retailer partnerships to grow market share.

You will oversee budgeting, performance reviews, and coaching, partnering with marketing and supply chain to support launches and promotions while maintaining brand visibility across channels in the Durban area.

Qualifications

• Experience leading sales teams in FMCG or related sectors.
• Proven ability to devise and implement regional sales plans.
• Strong budget and resource allocation skills.
• Excellent communication and relationship-building abilities.

Responsibilities

• Lead and manage a team of field sales reps to meet regional targets.
• Develop and execute regional sales strategies aligned with company objectives.
• Build new business with retailers, wholesalers, and distributors in Durban.
• Maintain relationships with existing clients for repeat business.
• Monitor performance, analyze market trends, and report to senior management.
• Ensure product distribution and visibility across all channels in the region.
• Manage the regional sales budget and allocate resources.
• Coach and develop the sales team; collaborate with marketing and supply chain for launches.
• Stay updated on competitor activity and market dynamics to adapt strategies.

Skills

Team leadership

Sales strategy

Budget management

Forecasting

Stakeholder management

Negotiation

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a results-oriented Regional Sales Manager to lead their sales operations in the Durban region. This role is pivotal in driving sales performance, managing a team of sales representatives, and expanding market share for our client's diverse product portfolio. You will be responsible for developing and implementing effective sales strategies, fostering strong relationships with key distributors and retail partners, and ensuring consistent product availability and brand visibility. The position offers a hybrid work model, combining strategic planning and team management from a home office with essential field visits and client interactions in and around Durban . This is an excellent opportunity to make a significant impact in a fast-paced, consumer-focused industry.

Key Responsibilities

• Lead, motivate, and manage a team of field sales representatives to achieve regional sales targets.
• Develop and execute regional sales strategies and plans aligned with overall company objectives.
• Identify and secure new business opportunities with key retailers, wholesalers, and distributors in the Durban area.
• Maintain and strengthen relationships with existing clients, ensuring high levels of satisfaction and repeat business.
• Monitor sales performance, analyze market trends, and provide regular reports on sales activities and forecasts to senior management.
• Ensure effective product distribution and visibility across all sales channels within the region.
• Manage the regional sales budget and optimize resource allocation.
• Conduct regular performance reviews and provide coaching and development support to the sales team.
• Collaborate with marketing and supply chain departments to ensure alignment on product launches and promotional activities.
• Stay updated on competitor activities and market dynamics to adapt sales strategies accordingly.

Requirements

• Minimum of 5 years of experience in sales management, preferably within the FMCG sector.
• Proven track record of successfully leading a sales team and achieving targets in the Durban market or similar region.
• Strong understanding of the FMCG retail landscape and distribution channels.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to develop and implement effective sales strategies.
• Proficiency in sales data analysis and reporting.
• Experience in budget management and resource allocation.
• Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
• Ability to travel within the region regularly as required by the hybrid work model.
• Valid driver's license and reliable vehicle.

Benefits

• Competitive base salary and attractive performance-based bonus structure.
• Comprehensive healthcare benefits, including medical and dental cover.
• Provident fund contributions.
• Opportunities for career advancement within a reputable FMCG company.
• A supportive team environment with ongoing training and development.
• Travel allowance and reimbursement for business expenses.
• Company-provided smartphone and laptop.
• Employee discounts on company products.
• Regular performance incentives and recognition.
• A chance to shape the sales strategy for a well-known brand in Durban .