Regional Sales Manager - Western Cape

Placements24; Mossel Bay; On-site; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Commission & bonuses

Medical aid & provident fund

Career progression

Leadership of key region

Job summary

Placements24 is seeking a Regional Sales Manager based in Mossel Bay to lead sales operations across the Western Cape. The role focuses on developing and executing regional sales strategies, managing a dedicated sales team, and achieving ambitious targets.

Expect hands-on leadership and strong client relationships to maximize regional performance. The ideal candidate has FMCG experience, proven leadership, and a track record of driving profitable growth in the Western Cape.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Sales, or a related field.
• 7+ years of sales experience, with 3–4 years in a leadership role, preferably FMCG.
• Proven success leading sales teams and achieving targets in the Western Cape.
• Strong understanding of FMCG distribution channels and customer dynamics in the region.

Responsibilities

• Develop and implement regional sales strategies aligned with company objectives for the Western Cape.
• Lead, motivate, coach, and manage a team of sales representatives to meet targets.
• Build and sustain relationships with key customers, distributors, and retail partners in the region.
• Analyze regional sales performance, market trends, and competitors to identify opportunities and challenges.
• Manage the regional sales budget and optimize resource allocation for ROI.

Skills

Leadership

Sales strategy

Forecasting

Budgeting

Negotiation

Communication

Education

Bachelor's degree in Marketing, Business Management, Sales, or related field

Tools

CRM software

Excel

Job description

About the Role

Our client, a leading manufacturer and distributor in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Regional Sales Manager to lead their sales operations across the dynamic Western Cape region. This integral role, based in Mossel Bay, Western Cape , will be responsible for developing and executing regional sales strategies, managing a dedicated sales team, and ensuring the achievement of ambitious sales and market share targets. The ideal candidate will possess a strong understanding of the FMCG market within the Western Cape, exceptional leadership capabilities, and a proven track record in driving profitable sales growth. This position requires a hands-on leader dedicated to fostering strong relationships with clients and maximizing the performance of their sales force.

Key Responsibilities

• Develop and implement comprehensive regional sales strategies aligned with the company's overall business objectives for the Western Cape .
• Lead, motivate, coach, and manage a team of sales representatives to achieve individual and team sales targets.
• Establish and maintain strong, long-term relationships with key customers, distributors, and retail partners within the region.
• Analyze regional sales performance, market trends, and competitor activities to identify opportunities and address challenges.
• Oversee the sales budget for the region, ensuring effective resource allocation and maximizing return on investment.
• Collaborate with marketing and operations teams to ensure effective product distribution, promotion, and customer service.
• Implement sales best practices and ensure consistent application of company sales policies and procedures.
• Conduct regular performance reviews with sales team members and provide constructive feedback and development plans.
• Ensure accurate sales forecasting and reporting for the region.

Requirements

• Bachelor's degree in Marketing, Business Management, Sales, or a related field.
• Minimum of 7 years of experience in sales, with at least 3-4 years in a sales management or leadership role, preferably within the FMCG sector.
• Demonstrated experience and success in managing sales teams and achieving targets within the Western Cape market.
• Strong understanding of FMCG distribution channels and customer dynamics in the region.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Proven ability to develop and implement effective sales strategies.
• Proficiency in sales forecasting, budgeting, and performance analysis.
• Valid driver's license and willingness to travel extensively within the Western Cape region, based in or near Mossel Bay, Western Cape .
• Strong analytical and problem-solving capabilities.

Benefits

• Our client offers a highly competitive salary, coupled with a lucrative commission structure and performance-based bonuses.
• Comprehensive medical aid and provident fund benefits are included.
• This role offers significant opportunities for career progression and professional development within a leading FMCG organization.
• You will lead a key region and contribute directly to the company's growth and success.