Regional Sales Manager - Western Cape FMCG

Placements24; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Company car and fuel allowance

Job summary

Placements24 in Stellenbosch, Western Cape, is seeking a highly accomplished Regional Sales Manager to lead and grow our FMCG sales operations across the region. You will manage a field team, set ambitious targets, and build strong relationships with major retailers to maximize market penetration and brand presence.

The ideal candidate has 5–7 years of progressive sales experience with 3+ in management, a deep knowledge of the Western Cape retail landscape, and proven ability to develop and

Qualifications

• Bachelor’s degree in sales, marketing, or business administration.
• 5–7 years of sales experience, 3+ in management, FMCG preferred.
• Strong leadership, negotiation and strategic planning skills.

Responsibilities

• Lead and motivate regional sales team to meet/exceed targets.
• Develop strategic sales plans for the Western Cape.
• Manage key accounts with retailers, distributors and wholesalers.
• Analyze sales data to identify trends and implement growth actions.
• Oversee product distribution and stock levels regionally.
• Report regional performance to senior management.

Skills

Team leadership

CRM software

Sales analytics

Negotiation

Strategic planning

Travel flexibility

Education

Bachelor’s degree in Sales/Marketing/Business Administration

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly accomplished and results-oriented Regional Sales Manager to lead their sales operations across the Western Cape. This pivotal role, based in the picturesque town of Stellenbosch, Western Cape, requires a dynamic leader with a deep understanding of the regional market and a proven ability to drive sales growth through effective team management and strategic account development. You will be responsible for managing a team of sales representatives, setting ambitious sales targets, and ensuring strong market penetration and brand presence for our client's extensive product portfolio. The ideal candidate will possess exceptional leadership qualities, strong commercial acumen, and a comprehensive knowledge of the FMCG landscape, with a track record of success in sales leadership and strategic planning within this dynamic industry. This is an opportunity to shape the commercial future of our client in one of South Africa's most important economic regions.

Key Responsibilities

• Lead, mentor, and motivate a regional sales team to achieve and exceed sales objectives.
• Develop and execute strategic sales plans tailored to the Western Cape market to drive revenue growth and market share.
• Manage key accounts and foster strong relationships with major retailers, distributors, and wholesale partners.
• Analyze sales performance data, identify market trends, and implement corrective actions and growth strategies.
• Ensure effective product distribution and optimal stock levels across the region.
• Collaborate with marketing and brand management teams to align sales efforts with brand strategies and promotional activities.
• Manage the regional sales budget effectively, ensuring profitable growth.
• Recruit, train, and develop sales talent within the region.
• Provide regular reports to senior management on regional sales performance, market conditions, and competitive activity.
• Uphold the company's values and ensure high standards of customer service and ethical conduct.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of progressive sales experience, with at least 3 years in a sales management role, preferably within the FMCG industry.
• Proven ability to lead and inspire a sales team to achieve targets.
• Strong understanding of the Western Cape retail and distribution landscape.
• Excellent negotiation, communication, and strategic planning skills.
• Demonstrated success in developing and implementing effective sales strategies.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel within the Western Cape region as required.
• Must reside in or be willing to relocate to the vicinity of Stellenbosch, Western Cape.
• A deep understanding of the FMCG market dynamics is essential.

Benefits

• Highly competitive salary and significant performance-based bonus structure.
• Comprehensive medical aid and retirement fund contributions.
• Company car and fuel allowance.
• Opportunities for extensive professional development and career progression.
• Exposure to a leading portfolio of FMCG products and brands.
• A dynamic and challenging role within a well-established company.
• Strategic leadership opportunity in the beautiful Stellenbosch area.