Real Estate Marketing Manager - Hybrid

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Job summary

Paarl-based real estate agency seeks a creative Real Estate Marketing Manager to lead strategic marketing for residential and commercial properties. This hybrid role blends remote planning with on-site collaboration to promote listings, build brand visibility, and generate qualified leads.

You will manage digital campaigns, create compelling content, oversee photography/videography, coordinate events, and analyze ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of marketing experience, with a significant portion in the real estate industry.
• Proven experience in developing and executing successful marketing campaigns, particularly in digital marketing.
• Strong understanding of social media platforms, SEO/SEM, content marketing, and email marketing strategies.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).
• Experience with graphic design software and video editing is a plus.
• Strong organizational and project management skills.
• Ability to work effectively both independently in a remote capacity and collaboratively in an office setting.

Responsibilities

• Develop and execute integrated marketing plans for property listings and the agency brand.
• Manage and optimize digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising.
• Create compelling marketing collateral, such as property brochures, virtual tours, videos, and website content.
• Oversee the production of high-quality photography and videography for property listings.
• Manage the agency's website and social media presence, ensuring consistent brand messaging.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Coordinate open house events, property launch activities, and other marketing initiatives.
• Conduct market research to identify target audiences and effective marketing approaches.
• Collaborate with sales agents to understand their marketing needs and provide support.
• Manage relationships with external marketing vendors and agencies.

Skills

Strategic marketing

Digital marketing

Social media marketing

Content creation

Copywriting

SEO/SEM

Analytics & reporting

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation tools

Google Analytics

Graphic design software

Video editing

Job description

About the Role

Our client, a prominent real estate agency, is seeking a creative and strategic Real Estate Marketing Manager to join their team in **Paarl, Western Cape, ZA**. This hybrid role requires a blend of strategic planning from a remote setting and on-site execution/collaboration. The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to promote residential and commercial properties, enhance brand visibility, and generate qualified leads. This includes managing digital marketing campaigns, content creation, print advertising, and event coordination. The ideal candidate possesses a strong understanding of the real estate market, digital marketing trends, and excellent communication skills. You will be instrumental in ensuring our client's properties stand out in a competitive marketplace.

Key Responsibilities

• Develop and execute integrated marketing plans for property listings and the agency brand.
• Manage and optimize digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising.
• Create compelling marketing collateral, such as property brochures, virtual tours, videos, and website content.
• Oversee the production of high-quality photography and videography for property listings.
• Manage the agency's website and social media presence, ensuring consistent brand messaging.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Coordinate open house events, property launch activities, and other marketing initiatives.
• Conduct market research to identify target audiences and effective marketing approaches.
• Collaborate with sales agents to understand their marketing needs and provide support.
• Manage relationships with external marketing vendors and agencies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing, with a significant portion in the real estate industry.
• Proven experience in developing and executing successful marketing campaigns, particularly in digital marketing.
• Strong understanding of social media platforms, SEO/SEM, content marketing, and email marketing strategies.
• Excellent copywriting, editing, and content creation skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).
• Experience with graphic design software and video editing is a plus.
• Strong organizational and project management skills.
• Ability to work effectively both independently in a remote capacity and collaboratively in an office setting.
• Knowledge of the **Paarl, Western Cape, ZA** real estate market is highly desirable.

Benefits

This hybrid role offers a competitive salary and potential performance bonuses. Employees enjoy the flexibility of balancing remote work with in-office collaboration, providing a dynamic work experience. Our client offers opportunities for professional development and training in the latest marketing technologies and strategies. You will have the chance to work with a diverse portfolio of properties and contribute directly to the success of a respected real estate brand. Access to marketing resources and a supportive team environment are key benefits.