Remote Property Marketing and Communications Specialist

Placements24; Gqeberha; Hybrid; ZAR 400,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Remote-friendly

Provident fund

Annual leave

Medical expense contribution

Job summary

Placements24 is seeking a creative, results-driven Remote Property Marketing and Communications Specialist to lead marketing for our national real estate client. You will develop and execute campaigns, write property descriptions, manage digital channels, and elevate brand visibility from anywhere in South Africa.

The role demands a bachelor’s degree in Marketing or related field and at least 4 years of digital marketing and content experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of marketing experience with focus on digital marketing and content creation.
• Proven track record in developing and executing successful campaigns, preferably in real estate.
• Strong SEO, SEM, social media, and email marketing principles.
• Excellent copywriting and editing skills with attention to detail.

Responsibilities

• Develop and implement comprehensive marketing plans for property listings and brand initiatives.
• Create engaging marketing copy, including property descriptions, brochures, and website content.
• Manage and optimize digital campaigns across SEO, SEM, social media, and email marketing.
• Oversee social media presence, content creation, scheduling, and audience engagement.
• Coordinate production of visual materials: videos, virtual tours, and photography.
• Develop and manage public relations strategies, including press releases and media outreach.
• Analyze campaign performance and provide reports with insights and recommendations.
• Conduct market research to identify target audiences and channels.
• Collaborate with sales to align marketing with sales objectives and collateral.
• Stay updated with latest marketing trends and technologies in real estate.
• Manage marketing budgets and ensure cost-effective campaign execution.

Skills

Copywriting

Editing

Analytical skills

Communication

Remote collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Adobe Creative Suite

Video editing tools

Marketing automation platforms

CRM systems

Job description

About the Role

Our client, a fast-growing national real estate agency, is seeking a creative and results-driven Remote Property Marketing and Communications Specialist . This role is fully remote, allowing you to work from anywhere in South Africa. You will be responsible for developing and executing innovative marketing strategies to promote our client's diverse property listings and enhance brand visibility. This includes managing digital marketing campaigns, creating compelling content, overseeing social media presence, and coordinating public relations efforts. The ideal candidate is a strategic thinker with a passion for real estate, exceptional communication skills, and a proven ability to drive engagement and generate leads through effective marketing initiatives. This position is perfect for a marketing professional who thrives in a remote setting and wants to make a significant impact on the company's market position. Your expertise will be crucial in reaching potential buyers and sellers and building a strong brand reputation.

Key Responsibilities

• Develop and implement comprehensive marketing plans for property listings and brand initiatives.
• Create engaging and persuasive marketing copy, including property descriptions, brochures, and website content.
• Manage and optimize digital marketing campaigns across various platforms (SEO, SEM, social media, email marketing).
• Oversee the company's social media presence, creating and scheduling content, and engaging with followers.
• Coordinate the production of visual marketing materials, such as videos, virtual tours, and high-quality photography.
• Develop and manage public relations strategies, including press releases and media outreach.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations for improvement.
• Conduct market research to identify target audiences and effective marketing channels.
• Collaborate with sales teams to ensure marketing efforts align with sales objectives and provide necessary collateral.
• Stay up-to-date with the latest marketing trends and technologies in the real estate industry.
• Manage marketing budgets and ensure cost-effective campaign execution.

Requirements

• A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in marketing, with a focus on digital marketing and content creation.
• Proven experience in developing and executing successful marketing campaigns, preferably within the real estate sector.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Excellent copywriting and editing skills, with a keen eye for detail.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools is a plus.
• Experience with marketing automation platforms and CRM systems.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong analytical skills and the ability to interpret data to inform marketing strategies.
• Excellent communication and interpersonal skills, essential for remote collaboration.

Benefits

Our client offers a competitive salary and a performance-related bonus. Benefits include a contribution towards medical expenses, a provident fund, and generous annual leave. This role provides the unique advantage of working entirely remotely, offering significant flexibility and work-life balance. You will be part of a supportive and innovative team that values creativity and professional growth. The company invests in its employees' development, offering access to training and resources to stay at the forefront of marketing trends in the real estate industry.