Real Estate Marketing Manager

Placements24; Johannesburg; Hybride; ZAR 480 000 - 720 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement contributions

Hybrid work arrangement

Résumé du poste

Placements24 is seeking a Real Estate Marketing Manager in Randburg, Gauteng, to lead multi-channel campaigns for residential and commercial properties. The role focuses on digital strategy, content creation, social media, and traditional marketing to boost lead generation and brand visibility in the Gauteng market.

You will collaborate with sales teams, manage photographers and vendors, and drive performance analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 4–6 years of marketing experience, with real estate familiarity.
• Proven success with multi-channel marketing campaigns.
• Strong knowledge of digital marketing tools (SEO, SEM, social media, email).
• Excellent copywriting and editing skills.
• Graphic design software experience is a plus.
• Strong analytics and marketing analytics experience.
• Excellent communication, project management, and organization.

Responsabilités

• Develop and implement integrated marketing strategies for diverse real estate portfolios (residential, commercial, industrial).
• Create engaging marketing collateral: brochures, website content, social posts, virtual tours, ads.
• Manage and optimize digital campaigns across platforms (Google Ads, social media, portals).
• Oversee social media presence and online communities.
• Coordinate photography, videography, and staging for listings.
• Analyze campaign performance and provide actionable reports.
• Conduct market research to target audiences and tailor approaches.
• Collaborate with sales agents, brokers, and vendors for cohesive messaging.
• Manage marketing budget and resource allocation.
• Stay up-to-date with marketing trends and real estate best practices.

Connaissances

Digital marketing

Content creation

Social media management

Copywriting

Editing

Marketing analytics

Project management

Communication

Organizational abilities

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Adobe Creative Suite

Description du poste

About the Role

Our client, a dynamic real estate agency renowned for its innovative marketing strategies, is looking for a creative and results-driven Real Estate Marketing Manager to join their team in Randburg, Gauteng . This role is pivotal in developing and executing comprehensive marketing plans to promote residential and commercial properties, drive lead generation, and enhance brand visibility. The ideal candidate will possess a strong understanding of digital marketing, content creation, social media management, and traditional marketing channels, with a proven ability to translate property features into compelling marketing narratives. You will be instrumental in showcasing properties to their fullest potential within the Gauteng market.

Key Responsibilities

• Develop and implement integrated marketing strategies for diverse real estate portfolios, including residential, commercial, and industrial properties.
• Create engaging marketing collateral, including property brochures, website content, social media posts, virtual tours, and advertisements.
• Manage and optimize digital marketing campaigns across various platforms (e.g., Google Ads, social media, property portals).
• Oversee the company's social media presence, fostering engagement and building online communities.
• Coordinate photography, videography, and staging services for property listings.
• Analyze marketing campaign performance, track key metrics (e.g., leads generated, conversion rates), and provide regular reports with actionable insights.
• Conduct market research to identify target audiences and develop tailored marketing approaches.
• Collaborate with sales agents, brokers, and external vendors to ensure cohesive brand messaging and successful campaign execution.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest marketing trends and real estate industry best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4-6 years of experience in marketing, with a significant portion focused on the real estate industry.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (SEO, SEM, social media management, email marketing).
• Excellent copywriting, editing, and content creation skills.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication, project management, and organizational abilities.
• Familiarity with the Randburg and broader Gauteng property market is advantageous.
• Ability to thrive in a fast-paced, Hybrid work environment.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement contributions. This Hybrid role provides a flexible work arrangement, balancing office-based collaboration in Randburg with remote work flexibility. Employees will benefit from opportunities for professional growth, creative freedom in campaign development, and exposure to a wide range of exciting real estate projects. Join a forward-thinking agency that values innovation and strategic marketing in the competitive Gauteng real estate market.