Hybrid Real Estate Marketing Manager - Remote & Onsite

Placements24

Paarl

Hybrid

ZAR 600,000 - 900,000

Full time

14 days+

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Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Job summary

Paarl-based real estate agency seeks a creative Real Estate Marketing Manager to lead strategic marketing for residential and commercial properties. This hybrid role blends remote planning with on-site collaboration to promote listings, build brand visibility, and generate qualified leads.

You will manage digital campaigns, create compelling content, oversee photography/videography, coordinate events, and analyze ROI.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 4 years of marketing experience, with a significant portion in the real estate industry.
Proven experience in developing and executing successful marketing campaigns, particularly in digital marketing.
Strong understanding of social media platforms, SEO/SEM, content marketing, and email marketing strategies.
Excellent copywriting, editing, and content creation skills.
Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).
Experience with graphic design software and video editing is a plus.
Strong organizational and project management skills.
Ability to work effectively both independently in a remote capacity and collaboratively in an office setting.

Responsibilities

Develop and execute integrated marketing plans for property listings and the agency brand.
Manage and optimize digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising.
Create compelling marketing collateral, such as property brochures, virtual tours, videos, and website content.
Oversee the production of high-quality photography and videography for property listings.
Manage the agency's website and social media presence, ensuring consistent brand messaging.
Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
Coordinate open house events, property launch activities, and other marketing initiatives.
Conduct market research to identify target audiences and effective marketing approaches.
Collaborate with sales agents to understand their marketing needs and provide support.
Manage relationships with external marketing vendors and agencies.