Performance Marketing Specialist (Remote)

Placements24; Richards Bay; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Remote work

Medical benefits (example)

Retirement benefits

Annual leave

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to design, implement, and optimize paid campaigns across Google Ads, Facebook Ads and other PPC channels. This remote role focuses on driving customer acquisition and revenue growth through rigorous A/B testing, budget management, and data analysis using Google Analytics.

You will collaborate with content and design teams and stay ahead of trends to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics or related quantitative field.
• Minimum of 3 years of hands-on performance marketing experience.
• Proficient in Google Ads, Facebook Ads and other PPC platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing methodologies and tools.

Responsibilities

• Develop and execute performance marketing strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
• Manage and optimize paid search and social media campaigns to maximize conversions and ROI.
• Conduct keyword research, audience targeting, and bid management to improve campaign efficiency.
• A/B test ad creatives, landing pages, and targeting parameters to identify best-performing elements.
• Monitor campaign performance daily, analyze data using tools like Google Analytics, and provide detailed reports with actionable insights.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and design teams to develop compelling ad copy and landing page experiences.
• Manage marketing budgets effectively to ensure optimal allocation of resources.
• Identify new opportunities for growth and efficiency in paid media.

Skills

PPC

Analytics

SEO

Remote work

Education

Bachelor's degree in Marketing, Economics, Statistics or related field

Tools

Google Analytics

A/B testing tools

Marketing automation platforms

Job description

About the Role

Our client is looking for a data-driven and results-oriented Performance Marketing Specialist to join their marketing team. This is a completely remote position, allowing you to contribute your expertise from anywhere. The primary focus of this role will be to design, implement, and optimize paid advertising campaigns across various digital channels to drive measurable results, such as customer acquisition and revenue growth. You will be responsible for managing budgets, A/B testing, analyzing campaign data, and continuously seeking opportunities to improve performance. The ideal candidate has a strong understanding of PPC, SEO, and other performance-based marketing tactics, with a proven ability to deliver a strong ROI. This role is perfect for an analytical marketer who thrives in a remote setting and wants to make a significant impact.

Key Responsibilities

• Develop and execute performance marketing strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
• Manage and optimize paid search and social media campaigns to maximize conversions and ROI.
• Conduct keyword research, audience targeting, and bid management to improve campaign efficiency.
• A/B test ad creatives, landing pages, and targeting parameters to identify best-performing elements.
• Monitor campaign performance daily, analyze data using tools like Google Analytics, and provide detailed reports with actionable insights.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and design teams to develop compelling ad copy and landing page experiences.
• Manage marketing budgets effectively to ensure optimal allocation of resources.
• Identify new opportunities for growth and efficiency in paid media.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, focusing on paid channels.
• Demonstrated success in managing and optimizing PPC campaigns (Google Ads, Social Ads).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing methodologies and tools.
• Excellent understanding of digital marketing principles and best practices.
• Strong written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
• Experience with marketing automation platforms is a plus.

Benefits

• Competitive annual salary of R .
• Fully remote position, offering significant work-life flexibility.
• Opportunity to directly impact business growth through data-driven campaigns.
• Professional development and continuous learning opportunities.
• Comprehensive medical and retirement benefits.
• Collaborative and supportive remote team culture.
• Generous annual leave allowance.