Remote Performance Marketing Manager

Placements24; Johannesburg; Hybrid; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance-based bonus

Home office stipend

Professional development budget

Health insurance

Job summary

Placements24 is seeking a highly analytical, results-driven Performance Marketing Manager for a fully remote role. Lead paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other platforms to drive customer acquisition and revenue growth.

You will design, implement, and optimize data-driven strategies, manage budgets, perform testing, and report ROAS and key metrics. Collaboration with the marketing team is essential to align paid efforts with business goals.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience managing multi-channel paid campaigns.
• Strong analytical skills with KPIs like CPC, CPA, ROAS, CTR.
• Excellent communication and remote-working capabilities.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads and social platforms.
• Manage budgets to maximize ROI and optimize spend.
• Conduct keyword research, audience segmentation, and targeting.
• Create compelling ad copy and collaborate with design teams on creatives.
• Monitor, analyze, and report on campaign performance and insights.
• Implement A/B testing to optimize landing pages and ads.

Skills

Paid advertising

Google Ads

Facebook Ads

Data analysis

A/B testing

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads Manager

Facebook Ads Manager

Excel/Sheets

Job description

About the Role

Our client is looking for a highly analytical and results-driven Remote Performance Marketing Manager to spearhead their online advertising initiatives. This is a fully remote position, empowering you to manage campaigns from wherever you are. You will be responsible for designing, implementing, and optimizing data-driven paid advertising strategies across multiple digital channels to drive customer acquisition, revenue growth, and ROI. This role requires a deep understanding of performance marketing principles, a keen eye for detail, and the ability to translate complex data into actionable insights. You will work closely with the marketing team to ensure seamless campaign execution and continuous improvement. As a remote-first company, we foster a culture of trust, autonomy, and collaboration, utilizing advanced communication tools to keep everyone connected and productive. We are seeking a seasoned professional who thrives in a fast-paced, dynamic environment and is passionate about maximizing campaign efficiency and achieving aggressive growth targets. This is an outstanding opportunity to contribute significantly to our client's success and advance your career in performance marketing.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads (Search, Display, YouTube), social media advertising (Facebook, Instagram, LinkedIn), and other relevant paid platforms.
• Manage and optimize paid advertising budgets, ensuring maximum ROI and efficient spend.
• Conduct keyword research, audience segmentation, and targeting to identify high-potential customer groups.
• Create compelling ad copy and design visually appealing ad creatives, working with design teams as needed.
• Monitor, analyze, and report on campaign performance, identifying trends, insights, and areas for improvement.
• Implement A/B testing for ad copy, landing pages, and targeting parameters to continuously optimize campaign effectiveness.
• Collaborate with the broader marketing team to ensure alignment between paid campaigns and overall marketing objectives.
• Stay up-to-date with the latest trends and best practices in performance marketing, ad platforms, and digital advertising technologies.
• Manage relationships with ad network partners and explore new opportunities for growth.
• Develop and manage landing page optimization strategies to improve conversion rates.

Requirements

• Proven experience as a Performance Marketing Manager, Paid Search Specialist, or similar role with a strong focus on measurable results.
• Extensive experience managing paid advertising campaigns on Google Ads, Facebook Ads, and other major platforms.
• Strong analytical skills with a deep understanding of key performance metrics (CPC, CPA, ROAS, CTR).
• Proficiency in using web analytics tools (e.g., Google Analytics) and advertising platform dashboards.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Experience with marketing automation platforms is a plus.
• Demonstrated ability to drive significant business growth through paid channels.

Benefits

• Fully remote position offering unparalleled work flexibility.
• Highly competitive salary and performance-driven bonus structure.
• Opportunity to lead critical marketing initiatives and directly impact business growth.
• Professional development budget for courses, conferences, and certifications.
• Collaborative and results-oriented team culture.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and public holidays.
• Allowance for home office setup.
• Regular virtual team-building activities and social events.
• Access to industry-leading marketing technology and tools.