Performance Marketing Specialist (Remote)

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance incentives

Health insurance

Paid time off

Training budget

Remote-friendly

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to join their remote team. You will plan, execute, and optimize paid campaigns across Google, Facebook, LinkedIn, and more to drive CAC, ROAS, and conversions from a home office.

The ideal candidate has a strong quantitative background, 3+ years in performance marketing, and proven budget management for search and social campaigns.

Qualifications

• Bachelor’s degree in Marketing, Economics, Statistics, or related quantitative field.
• Minimum 3 years hands-on experience in performance marketing.
• Experience managing significant budgets for paid search and social campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager and other relevant platforms.
• Strong analytical skills and ability to derive insights from data.
• Experience with A/B testing methodologies and CRO principles.

Responsibilities

• Plan, implement, and manage paid digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other channels.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance daily and optimize bids, budgets, and creatives for KPIs.
• Analyze campaign data, interpret trends, and generate actionable reports.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve ROAS.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Stay up-to-date with trends and best practices in performance marketing.
• Manage marketing budgets and ensure efficient spend across all paid channels.
• Identify new opportunities for growth and experimentation within paid media.

Skills

Analytical skills

Data-driven decisions

Remote communication

Education

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is actively seeking a highly analytical and results-driven Performance Marketing Specialist to join their remote team. This is a fully remote position, enabling you to leverage your expertise in paid acquisition channels to drive measurable growth from your home office. You will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve key performance indicators such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. The ideal candidate possesses a strong quantitative background, a passion for continuous testing and optimization, and a deep understanding of digital advertising ecosystems. This role offers an excellent opportunity to contribute to a high-growth company and work within a flexible, remote-first culture.

Key Responsibilities

• Plan, implement, and manage paid digital marketing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, and creatives to optimize for KPIs.
• Analyze campaign data, interpret trends, and generate comprehensive reports with actionable insights and recommendations.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates and ROI.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Manage marketing budgets effectively and ensure efficient spend across all paid channels.
• Identify new opportunities for growth and experimentation within paid media.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven experience managing significant budgets for paid search and social media campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and the ability to derive insights from data.
• Experience with A/B testing methodologies and tools.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Self-motivated with the ability to work independently and manage time effectively in a remote setting.
• Strong communication skills to present findings and strategies to stakeholders.

Benefits

• A competitive salary with performance-based incentives.
• Comprehensive medical, dental, and vision insurance.
• Generous annual leave and public holiday allowance.
• Professional development opportunities and budget for training.
• A fully remote work environment with flexible hours.
• Access to industry-leading marketing tools and analytics platforms.
• A dynamic and collaborative team atmosphere focused on innovation.