Remote Performance Marketing Specialist

Placements24; Johannesburg; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a talented and driven Remote Performance Marketing Specialist to join our fully remote marketing team. This role focuses on planning, executing, and optimizing paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to drive measurable growth and customer acquisition.

The ideal candidate is data-obsessed with strong analytical skills, comfortable managing budgets, and experienced with Google Analytics, Excel, SQL, and A/B testing.

Qualifications

• Minimum 3 years of experience as a Performance Marketing Specialist.

Responsibilities

• Design, implement, and manage performance marketing campaigns across Google, Facebook, LinkedIn, and other channels.
• Monitor KPIs (CPA, ROAS, CPC, CTR) and optimize to meet targets.
• Conduct A/B tests on creatives, landing pages, and bidding strategies.
• Perform keyword research and audience segmentation for targeting.
• Allocate budgets across campaigns and channels efficiently.
• Analyze data and provide actionable insights to stakeholders.
• Collaborate with creative to develop ad copy and visuals.
• Stay updated with latest trends in SEM and paid social.
• Utilize tracking tools to measure and report campaign success.

Skills

Performance marketing

Google Ads

Facebook Ads

LinkedIn Ads

Analytical skills

Google Analytics

Excel

SQL

AB testing

CRM experience

Remote work

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

CRM platforms

Job description

About the Role

Our client is seeking a talented and driven **Remote Performance Marketing Specialist** to join their fully remote marketing team. This role is instrumental in driving measurable growth through paid acquisition channels. You will be responsible for planning, executing, and optimizing high-impact campaigns across various digital platforms. The ideal candidate is data-obsessed, with a deep understanding of performance metrics, audience segmentation, and budget management. This is a unique opportunity to work from anywhere while contributing significantly to our client's online success and expanding their reach globally. You will have the autonomy to innovate and implement strategies that directly impact revenue and customer acquisition. This position is a **remote-first** role, emphasizing flexibility and results.

Key Responsibilities

• Design, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Monitor campaign performance daily, ensuring that all key performance indicators (KPIs) such as CPA, ROAS, CPC, and CTR are met or exceeded.
• Conduct A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to optimize campaign effectiveness.
• Perform in-depth keyword research and audience segmentation for campaign targeting.
• Manage and allocate advertising budgets effectively across different campaigns and channels.
• Analyze campaign data and provide detailed reports with actionable insights and recommendations for optimization to stakeholders.
• Collaborate with the creative team to develop compelling ad copy and visual assets tailored for specific audiences and platforms.
• Stay current with the latest trends and best practices in performance marketing, search engine marketing (SEM), and paid social.
• Utilize tracking and analytics tools (e.g., Google Analytics, platform-specific insights) to measure and report on campaign success.
• Work closely with the broader marketing team to ensure alignment of performance marketing efforts with overall company goals.

Requirements

• Proven work experience as a Performance Marketing Specialist or similar role for at least 3 years.
• Demonstrable success in managing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of performance marketing KPIs and how to track and improve them.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, SQL).
• Proficiency in A/B testing methodologies and tools.
• Experience with marketing automation and CRM platforms is a plus.
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work independently and manage time effectively in a **remote** setting.
• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field is preferred.
• Familiarity with different ad technologies and programmatic advertising is beneficial.

Benefits

• This **fully remote** position offers a competitive salary and a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities.
• You will have the flexibility to work from anywhere, fostering a great work-life balance.
• Our client provides a supportive and collaborative virtual work environment, with regular team check-ins and opportunities for virtual social interaction.

Join a growing company where your expertise in performance marketing is highly valued, and you can make a tangible impact on our client's success without the commute.