Performance Marketing Manager

Placements24; Benoni; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Fully remote

Flexible hours

Career development

Advanced marketing tools

Job summary

Placements24 is seeking a Performance Marketing Manager to drive growth through paid acquisition and data-driven strategies. This fully remote role requires expertise across PPC, paid social, display, and affiliate channels, with a strong emphasis on ROI and CRO.

You will manage substantial ad spend, perform rigorous testing, and collaborate with sales to ensure effective lead handover while optimizing campaigns for efficiency, scale, and measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related quantitative field.
• Minimum of 5 years of experience in performance marketing, paid acquisition, or digital advertising, with a focus on ROI.
• Proven track record of managing and optimizing paid search and paid social campaigns with substantial budgets.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with landing page optimization (LPO) and conversion rate optimization (CRO) techniques.
• Excellent understanding of tracking and attribution models.
• Strong quantitative and problem-solving abilities.
• Exceptional communication and presentation skills, capable of explaining complex data to various stakeholders.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive qualified traffic, leads, and sales.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct in-depth keyword research, audience segmentation, and targeting to maximize campaign efficiency.
• Monitor, analyze, and report on campaign performance data (CPA, ROAS, CTR, Conversion Rate) using analytics tools and dashboards.
• Implement A/B testing and multivariate testing strategies for ad creatives, landing pages, and campaign settings to continuously improve performance.
• Manage and allocate advertising budgets effectively to achieve target KPIs.
• Collaborate with content, design, and web development teams to create high-converting ad copy, landing pages, and creatives.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Identify new growth opportunities and test emerging channels for customer acquisition.
• Work closely with the sales team to ensure seamless lead handover and conversion tracking.

Skills

Analytical skills

ROI-focused

Campaign optimization

Multi-channel marketing

Communication skills

Remote work adaptability

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Data visualization tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to join their fully remote team. This role is critical for driving measurable growth through paid acquisition channels. You will be responsible for developing, implementing, and optimizing data-driven strategies across paid search (PPC), paid social, display advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of performance metrics, conversion rate optimization (CRO), and A/B testing, with a proven ability to manage significant ad spend and deliver a strong ROI. This is a remote-first position, empowering you to work from your preferred location.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive qualified traffic, leads, and sales.


• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.


• Conduct in-depth keyword research, audience segmentation, and targeting to maximize campaign efficiency.


• Monitor, analyze, and report on campaign performance data (CPA, ROAS, CTR, Conversion Rate) using analytics tools and dashboards.


• Implement A/B testing and multivariate testing strategies for ad creatives, landing pages, and campaign settings to continuously improve performance.


• Manage and allocate advertising budgets effectively to achieve target KPIs.


• Collaborate with content, design, and web development teams to create high-converting ad copy, landing pages, and creatives.


• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.


• Identify new growth opportunities and test emerging channels for customer acquisition.


• Work closely with the sales team to ensure seamless lead handover and conversion tracking.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.


• Minimum of 5 years of experience in performance marketing, paid acquisition, or digital advertising, with a focus on ROI.


• Proven track record of successfully managing and optimizing paid search (PPC) and paid social campaigns with substantial budgets.


• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms.


• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.


• Experience with landing page optimization (LPO) and conversion rate optimization (CRO) techniques.


• Excellent understanding of tracking and attribution models.


• Strong quantitative and problem-solving abilities.


• Exceptional communication and presentation skills, capable of explaining complex data to various stakeholders.


• Ability to thrive in a fast-paced, remote work environment and manage multiple projects effectively.

Benefits

• Highly competitive salary and performance-based bonus structure.


• Fully remote working arrangement with flexible hours.


• Significant opportunities for professional development and career advancement.


• Access to cutting-edge marketing tools and technologies.


• Work with a talented and collaborative remote team dedicated to driving results.