Remote Performance Marketing Specialist

Placements24; Richards Bay; Hybride; ZAR 420 000 - 640 000; Plein temps

Avantages offerts par ce poste

Health insurance

Life insurance

Paid time off

Professional development

Résumé du poste

Placements24 is seeking a data-driven Remote Performance Marketing Specialist to plan, implement, and optimize multi-channel campaigns for diverse clients. You will focus on ROI, leads, and conversions while collaborating with a global team.

The role offers fully remote work, flexible schedules, and opportunities for professional development in a fast-growing digital marketing agency.

Qualifications

• 3+ years of performance marketing with proven campaign results.
• Strong ability to analyze data and optimize ROI.
• Experience with multiple platforms (Google, Facebook, LinkedIn etc.).

Responsabilités

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Conduct thorough keyword research, audience segmentation, and targeting to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and identifying areas for improvement.
• A/B test ad copy, landing pages, creatives, and targeting parameters to enhance campaign effectiveness.
• Manage campaign budgets meticulously, ensuring optimal allocation of resources to achieve maximum ROI.
• Generate regular performance reports for clients, providing insights and strategic recommendations.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and digital advertising.
• Collaborate with content creators, designers, and account managers to ensure cohesive campaign execution.
• Implement remarketing and retargeting strategies to re-engage potential customers.
• Contribute to the development of new performance marketing strategies and client pitches.

Connaissances

PPC management

Data-driven

Campaign optimization

Remote work

Outils

Google Ads

Facebook Ads Manager

Google Analytics

Excel/Sheets

Description du poste

About the Role

Our client, a rapidly growing digital marketing agency, is seeking a talented and data-driven Remote Performance Marketing Specialist to join their dynamic team. This role is entirely remote, allowing you to contribute your expertise from anywhere. You will be responsible for planning, implementing, and optimizing digital advertising campaigns across various platforms, including Google Ads, social media, and other performance-based channels. The goal is to drive measurable results, such as lead generation, customer acquisition, and ROI, for a diverse portfolio of clients. This is an exceptional opportunity for a self-motivated individual with a strong analytical mindset and a passion for all things digital advertising. You will work with a global team, contributing to innovative strategies and campaigns that deliver outstanding outcomes for our clients. Your focus will be on leveraging data to maximize campaign efficiency and effectiveness, ensuring our clients achieve their marketing objectives. The remote nature of this role offers unparalleled flexibility.

Key Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Conduct thorough keyword research, audience segmentation, and targeting to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and identifying areas for improvement.
• A/B test ad copy, landing pages, creatives, and targeting parameters to enhance campaign effectiveness.
• Manage campaign budgets meticulously, ensuring optimal allocation of resources to achieve maximum ROI.
• Generate regular performance reports for clients, providing insights and strategic recommendations.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and digital advertising.
• Collaborate with content creators, designers, and account managers to ensure cohesive campaign execution.
• Implement remarketing and retargeting strategies to re-engage potential customers.
• Contribute to the development of new performance marketing strategies and client pitches.

Requirements

• Proven experience (3+ years) as a Performance Marketing Specialist, Digital Marketing Manager, or similar role, with a strong portfolio of successful campaigns.
• Demonstrable expertise in managing paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Experience with Google Analytics and other web analytics tools.
• Strong understanding of conversion rate optimization (CRO) principles.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• A proactive and results-oriented mindset.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Benefits

• This position offers a highly competitive salary, commensurate with experience and qualifications.
• As a fully remote role, you gain the flexibility to work from home, enjoying a better work-life balance.
• Our client provides a robust benefits package, including comprehensive health insurance, life insurance, and paid time off.
• Opportunities for continuous learning and professional development are strongly encouraged, with access to online courses, industry conferences, and workshops.
• You will be part of an innovative and collaborative global team, working on exciting projects and contributing to client success.
• The company culture fosters autonomy, creativity, and results, making it an ideal environment for a driven performance marketer.