Performance Marketing Specialist (Remote)

Placements24; Mtubatuba Local Municipality; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position

Flexible working hours

Competitive benefits

Continual learning opportunities

Job summary

Placements24 in South Africa is seeking a data-driven Performance Marketing Specialist for a fully remote role. You will design and optimize campaigns across Google Ads, Social Ads, and other PPC channels to drive customer acquisition and revenue growth.

You will manage budgets, perform A/B testing, analyze campaign data, and report actionable insights. A strong ROI focus and experience with Google Analytics are essential for success in this role.

Qualifications

• Bachelor’s degree in a quantitative field or marketing-related discipline.
• At least 3 years of hands-on performance marketing experience.
• Proven success in managing PPC campaigns and ROI optimization.
• Strong analytical skills with experience using web analytics tools.
• Experience with A/B testing methodologies.

Responsibilities

• Design, implement, and optimize paid advertising campaigns across channels.
• Manage budgets, bid strategies, and audience targeting to maximize ROI.
• Conduct keyword research and landing page optimization for conversions.
• Run A/B tests on creatives and pages; report insights daily.
• Collaborate with content and design teams to improve campaigns.

Skills

PPC campaigns

Google Analytics

A/B testing

Data-driven decisions

Digital marketing

Education

Bachelor's degree in Marketing, Economics, Statistics, or related field

Tools

A/B testing tools

Job description

About the Role

Our client is looking for a data-driven and results-oriented Performance Marketing Specialist to join their marketing team. This is a completely remote position, allowing you to contribute your expertise from anywhere. The primary focus of this role will be to design, implement, and optimize paid advertising campaigns across various digital channels to drive measurable results, such as customer acquisition and revenue growth. You will be responsible for managing budgets, A/B testing, analyzing campaign data, and continuously seeking opportunities to improve performance. The ideal candidate has a strong understanding of PPC, SEO, and other performance-based marketing tactics, with a proven ability to deliver a strong ROI. This role is perfect for an analytical marketer who thrives in a remote setting and wants to make a significant impact.

Key Responsibilities

• Develop and execute performance marketing strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
• Manage and optimize paid search and social media campaigns to maximize conversions and ROI.
• Conduct keyword research, audience targeting, and bid management to improve campaign efficiency.
• A/B test ad creatives, landing pages, and targeting parameters to identify best-performing elements.
• Monitor campaign performance daily, analyze data using tools like Google Analytics, and provide detailed reports with actionable insights.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and design teams to develop compelling ad copy and landing page experiences.
• Manage marketing budgets effectively to ensure optimal allocation of resources.
• Identify new opportunities for growth and efficiency in paid media.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, focusing on paid channels.
• Demonstrated success in managing and optimizing PPC campaigns (Google Ads, Social Ads).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing methodologies and tools.
• Excellent understanding of digital marketing principles and best practices.
• Strong written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
• Experience with marketing automation platforms is a plus.

Benefits

• Competitive annual salary of R .
• Fully remote position, offering significant work-life flexibility.
• Opportunity to directly impact business growth through data-driven campaigns.
• Professional development and continuous learning opportunities.
• Comprehensive medical and retirement benefits.
• Collaborative and supportive remote team culture.
• Generous annual leave allowance.