Performance Marketing Specialist - PPC Expert

Placements24; Pretoria; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Retirement fund

Hybrid work model

Job summary

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background. You will plan, implement, and optimize campaigns across Google Ads, social platforms, and search engines to maximize customer acquisition and ROAS.

The role requires 3–5 years in performance marketing, sharp analytical skills, and experience with A/B testing. Hybrid work options are available, with offices in Pretoria and remote work flexibility.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field.
• 3–5 years in performance marketing, with PPC campaign management.
• Proven expertise in Google Ads, Facebook Ads Manager, and other platforms.
• Strong analytical skills with web analytics to track performance.
• Experience with A/B testing and ad copy optimization.
• Excellent communication and collaboration abilities.
• Knowledge of Pretoria/South African e-commerce landscape is advantageous.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media.
• Conduct keyword research, audience targeting, and bid management for ROI.
• Create compelling ad copy and landing pages with the creative team.
• Monitor performance daily with CTR, CPC, CPA, ROAS analysis.
• Generate regular performance reports with actionable insights.
• Stay updated on PPC trends and best practices in digital marketing.
• Collaborate with marketing to align PPC with overall strategy.
• Conduct A/B testing on creatives, pages, and targeting parameters.
• Manage budgets for all paid search and paid social campaigns in Pretoria.

Skills

PPC optimization

Google Analytics

Keyword research

Bid management

Ad copywriting

A/B testing

Campaign management

Communication

Collaboration

Market knowledge

Education

Bachelor's degree in Marketing, Economics, Statistics

Tools

Google Ads

Facebook Ads Manager

Bing Ads

Google Analytics

Job description

About the Role

Our client, a thriving e-commerce business, is actively seeking a talented Performance Marketing Specialist with a strong background in Pay-Per-Click (PPC) advertising to join their marketing department in Pretoria, Gauteng . This role is crucial for driving measurable results through paid digital channels. You will be responsible for planning, implementing, and optimizing PPC campaigns across various platforms, including Google Ads and social media advertising, to maximize customer acquisition and conversion rates. The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to achieve superior campaign performance. This is an excellent opportunity to contribute to the growth of a leading online retailer in the vibrant Pretoria business landscape.

Key Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Conduct keyword research, audience targeting, and bid management to ensure efficient ad spend and maximize ROI.
• Create compelling ad copy and landing pages in collaboration with the creative team to drive higher conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Generate regular performance reports, providing actionable insights and recommendations for campaign improvements.
• Stay up-to-date with the latest trends and best practices in PPC advertising and digital marketing.
• Collaborate with the broader marketing team to ensure PPC efforts are integrated with overall marketing strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Manage and optimize budgets for all paid search and paid social campaigns, ensuring alignment with client objectives in Pretoria .

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3-5 years of hands-on experience in performance marketing, specifically managing PPC campaigns.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Excellent understanding of keyword research, bid management strategies, and campaign optimization techniques.
• Ability to write clear, concise, and persuasive ad copy.
• Experience with A/B testing methodologies.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Familiarity with the Pretoria market or South African e-commerce landscape is an advantage.

Benefits

Our client offers a competitive salary, a performance-based bonus structure, and a comprehensive benefits package including medical aid and a retirement fund. This hybrid role provides the flexibility to work from home and in our modern offices located in Pretoria . We invest in our employees' growth through continuous training and development programs. Join a results-oriented team committed to driving online success.