PPC Campaign Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Retirement planning

Learning budget / certifications

Collaborative team culture

Job summary

Placements24 in Nelspruit is seeking a results-driven PPC Campaign Manager to design and manage high-impact campaigns across Google Ads and social platforms. You will focus on ROAS, conversions, and qualified leads, with a hybrid work model.

You'll analyze data daily, optimize bids and landing pages, and report performance to the marketing team. A data-driven mindset and 3–5 years of PPC experience are required.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related field.
• 3–5 years of experience managing PPC campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major PPC platforms.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with bid management strategies and conversion tracking.
• Excellent understanding of landing page optimization.

Responsibilities

• Develop and execute strategic PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor, analyze, and optimize campaign performance daily, focusing on CPA, ROAS, and CTR.
• Manage advertising budgets efficiently and effectively to achieve campaign goals.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Provide regular performance reports and actionable insights to the marketing team.

Skills

PPC campaigns

Google Ads

Facebook Ads Manager

Web analytics

Bid management

Landing page optimization

Keyword research

Audience targeting

A/B testing

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a results-focused PPC Campaign Manager to join their marketing team in Nelspruit . This role will be responsible for designing, implementing, and managing highly effective pay-per-click (PPC) advertising campaigns across various platforms, primarily Google Ads and social media advertising. You will focus on maximizing return on ad spend (ROAS), optimizing campaigns for conversions, and driving qualified leads for the business. This is an exciting opportunity for a data-driven marketer to take ownership of significant advertising budgets and contribute directly to business growth in the Nelspruit area, leveraging a hybrid work model.

Key Responsibilities

• Develop and execute strategic PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor, analyze, and optimize campaign performance daily, focusing on key metrics such as CPA, ROAS, and CTR.
• Manage advertising budgets efficiently and effectively to achieve campaign goals.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Provide regular performance reports and actionable insights to the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of experience managing successful PPC campaigns .
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major PPC platforms.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with bid management strategies and conversion tracking.
• Excellent understanding of landing page optimization.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work environment combining office and remote work.
• Comprehensive health insurance and retirement planning.
• Budget for continuous learning and industry certifications.
• A dynamic and collaborative team culture in Nelspruit .