Digital Marketing Specialist - Performance Campaigns

Placements24; Gauteng; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Career growth opportunities

Office in Tembisa

Job summary

Placements24 is seeking a Digital Marketing Specialist in Tembisa, Gauteng to lead performance-driven campaigns and grow our brand presence. You will design, implement, and optimize paid advertising across Google Ads, Facebook, Instagram, and LinkedIn, while collaborating with the marketing team to hit ROAS targets.

The role requires strong analytics, CRO expertise, and the ability to report insights to leadership.

Qualifications

• Bachelor's degree in Marketing, Advertising, Economics, or related field.
• At least 3 years of hands-on performance marketing campaigns (paid search and social).
• Google Ads certification or equivalent proficiency.
• Strong analytical skills with ability to interpret data and derive insights.
• Experience with Google Analytics or similar website analytics tools.
• Solid understanding of conversion rate optimization (CRO) techniques.
• Strong project management and communication skills.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social platforms (Facebook, Instagram, LinkedIn) and other channels.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and implement data-driven optimizations.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to maximize conversions.
• Develop and manage campaign budgets efficiently.
• Research new targeting opportunities and emerging ad platforms.
• Collaborate with content and design teams to craft compelling creatives and landing pages.
• Generate regular performance reports and present insights to marketing leadership.
• Stay updated with trends and best practices in paid digital advertising.

Job description

About the Role

Our client is looking for a results-driven Digital Marketing Specialist to spearhead performance-driven campaigns for their expanding brand presence in Tembisa, Gauteng . This is a hands-on role where you will be responsible for designing, implementing, and optimizing paid advertising initiatives across various digital platforms. The ideal candidate possesses a deep understanding of performance marketing metrics and a passion for driving conversions and ROI. You will be at the forefront of our digital advertising efforts, working closely with the marketing team to achieve ambitious growth targets. This role is essential to our mission of enhancing customer acquisition and brand engagement within the Tembisa region and beyond. This is an office-based position, fostering strong team collaboration and in-person strategic planning.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
• Continuously monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and implement optimizations to improve results.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to maximize conversion rates.
• Develop and manage campaign budgets effectively, ensuring efficient allocation of resources.
• Research and identify new targeting opportunities and emerging ad platforms.
• Collaborate with the content and design teams to create compelling ad creatives and landing page experiences.
• Generate regular performance reports and present key insights and recommendations to the marketing leadership.
• Stay up-to-date with the latest trends and best practices in paid digital advertising.

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, or a related field.
• At least 3 years of hands-on experience in managing performance marketing campaigns, specifically focusing on paid search and social.
• Certified in Google Ads and proficient in other paid advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Experience with website analytics tools such as Google Analytics.
• Excellent understanding of conversion rate optimization (CRO) techniques.
• Strong project management skills and attention to detail.
• Ability to work independently and as part of a collaborative team.
• Excellent communication and presentation skills.

Benefits

• We offer a competitive salary package commensurate with experience, along with performance incentives.
• Employees are provided with a comprehensive medical aid plan and retirement fund contributions.
• Opportunities for professional growth through industry training and certifications are readily available.
• You will join a supportive and dynamic team environment in our Tembisa, Gauteng office, where your contributions are recognized and valued.
• This role provides direct impact on business growth and offers clear pathways for career advancement within the company.
• We foster a culture of continuous improvement and collaboration.