Performance Marketing Specialist

MyRunway; Cape Town; Vor Ort; ZAR 360.000 - 600.000; Vollzeit

Zusammenfassung

MyRunway is seeking a Performance Marketing Specialist to plan and run campaigns across paid and organic channels, aiming to lower CAC and improve ROAS for South African shoppers. You will translate strategy into campaigns across Google, Meta and TikTok, manage daily and monthly budgets, coordinate with content and social teams, and report on results with recommendations for next steps.

You will also help optimize tracking across the site and app, test new audiences, and contribute to the

Qualifikationen

• 3 to 5 years running paid digital campaigns, ideally in ecommerce or retail.
• Hands-on experience with Google Ads, Meta Ads Manager and GA4. TikTok Ads is a plus.
• Working knowledge of SEO and how paid and organic traffic affect each other.
• Comfort with spreadsheets and dashboards; able to explain a number and propose actions.

Aufgaben

• Campaign planning and delivery across Google, Meta and TikTok from brief to launch to wrap-up report.
• Manage daily and monthly ad spend against CAC and ROAS targets.
• Grow organic sessions alongside paid traffic with content and social teams.
• Maintain the marketing calendar: what goes out, on which channel, who owns it, by when.
• Report weekly on CAC, ROAS, CTR, conversion rate and sessions, with recommendations.

Kenntnisse

Campaign management

Analytical thinking

Organizational skills

Communication

Ausbildung

Marketing qualification or equivalent experience

Tools

Google Ads

Meta Ads Manager

GA4

TikTok Ads

Jobbeschreibung

MyRunway brings designer brands to South African shoppers at unbeatable prices. We are looking for a Performance Marketing Specialist to plan and run our campaigns across paid and organic channels, and to lower what it costs us to win each new customer.

Our Demand Manager sets the strategy and targets. You turn them into campaigns that launch on time, stay on budget and run across every channel together. Then you tell us what worked, why, and what to change next.

Where you will spend most of your time:

• Campaign planning and delivery. Take campaigns from brief to launch to wrap-up report across Google, Meta and TikTok.
• Budgets and targets. Manage daily and monthly ad spend against customer acquisition cost (CAC) and ROAS targets.
• Paid and organic growth. Grow organic sessions alongside paid ones, working with content and social so search and social traffic build together.
• The campaign calendar. Run the marketing team's shared calendar: what goes out, on which channel, who owns it and by when.
• Reporting. Report weekly on CAC, ROAS, CTR, conversion rate and sessions, with a clear recommendation for what to change.

You will also:

• Brief the creative team and the Social Media & Community Specialist so campaign assets arrive on time.
• Work with our developers to keep tracking and tagging accurate across the site and app.
• Test new audiences, formats and tools, and share what you learn with the team.

What success looks like after six months:

• Campaigns launch on the date in the calendar, across all planned channels.
• The team uses your weekly report to decide where the next rand goes.
• CAC is moving towards target [TBC], and organic sessions are growing alongside paid.

What you bring:

• 3 to 5 years running paid digital campaigns, ideally in ecommerce or retail.
• Hands-on experience with Google Ads, Meta Ads Manager and GA4. TikTok Ads is a plus.
• Working knowledge of SEO and how paid and organic traffic affect each other.
• Comfort with spreadsheets and dashboards. You can explain a number and what to do about it.
• Strong organisation. You can run several campaigns and a shared calendar without deadlines slipping.
• A marketing qualification, or equivalent experience.

Nice to have:

• Google Ads or GA4 certification, or Meta Blueprint.
• Email or CRM campaign experience.

What you get:

• Real budgets, and a direct line from your campaigns to sales.
• Close work with the Demand Manager, Creative Director and our in-house creative team.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.