Junior Media Buyer

Kontak Recruitment; Cape Town; Vor Ort; ZAR 279.000 - 335.000; Vollzeit

Zusammenfassung

Kontak Recruitment in Cape Town seeks a enthusiastic Junior Media Buyer for a permanent role. You will manage Meta, Google and TikTok campaigns for international DTC e-commerce brands, while developing skills in creative testing, funnel optimisation and AI-driven marketing. A degree plus 2 years of paid media experience are preferred, with UK-aligned hours.

Qualifikationen

• Degree in Marketing/Business or related field or equivalent experience.
• 2 years’ paid media or performance marketing experience in DTC/e-commerce.
• Strong knowledge of Google Ads, Meta Ads and TikTok Ads.
• Experience with A/B testing and performance optimisation.
• Familiarity with AI tools in marketing.

Aufgaben

• Launch and optimise paid campaigns across Meta, Google Ads and TikTok.
• Monitor performance daily and adjust bids to reach targets.
• Manage budgets and pacing to maximise monthly spend.
• Design and test new ad variants and creative testing hypotheses.
• Prepare weekly and monthly performance reports.
• Analyse data with AI tools to identify optimisation opportunities.
• Collaborate with the Performance Marketing Manager and team.

Kenntnisse

Paid media management

A/B testing

Performance marketing analytics

Campaign budgeting

Collaboration & teamwork

Ausbildung

Bachelor's degree in Marketing/Business or related field

Tools

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

AI tools

Jobbeschreibung

Junior Media Buyer position available in Cape Town.

We are looking for a Junior Media Buyer for a permanent position based in Cape Town (Atlantic Seaboard / City Bowl).

Grow your paid media career working across established international DTC e-commerce pet food brands. Manage and optimise Meta, Google and TikTok campaigns while developing your skills in creative testing, funnel optimisation, performance analysis and AI-driven marketing.

Salary: R25 000 – R30 000 CTC per month.

Minimum Requirements:

• Degree in Marketing, Business or a related field, or equivalent experience
• 2 years’ experience in paid media, media buying or performance marketing within DTC or e-commerce brands where revenue growth depended on analytical decisions
• Strong knowledge of Google Ads, Meta Ads and TikTok Ads
• Experience with A/B testing and performance optimisation
• Some experience using AI tools
• Strong understanding of performance metrics including ROAS, CAC and LTV
• Strong organisational and time management skills
• Detail-oriented and comfortable working with advertising platform interfaces
• Able to manage multiple campaigns and deadlines consistently
• Able to work collaboratively with the Performance Marketing Manager and wider team
• Willing to learn and apply new AI tools within daily performance marketing activities
• Available to work UK-aligned working hours

Duties and Responsibilities:

• Launch and optimise paid advertising campaigns across Meta, including Facebook and Instagram, Google Ads and TikTok
• Monitor campaign performance daily and adjust bids to optimise against target metrics
• Manage budget pacing to ensure optimal monthly spend
• Manage audience refreshes and segment adjustments
• Monitor campaigns for technical issues and performance anomalies
• Use performance insights to develop new advertising angles and creative testing hypotheses
• Build new advertising variants for the creative testing programme
• Set up A/B test structures and launch campaign variants according to guidelines
• Monitor creative testing performance and identify winning creatives and performance patterns
• Improve full-funnel conversion rates through A/B and multivariate testing
• Design, test and scale high-converting funnels across multiple brands, markets and products
• Prepare routine weekly and monthly performance reports
• Track KPIs against targets and flag performance changes or anomalies
• Compile performance data for reviews and strategic planning
• Identify and elevate campaign issues to the Performance Marketing Manager
• Assist with troubleshooting campaign performance issues and advertising policy violations
• Use AI to analyse campaign performance data, identify optimisation opportunities and generate reporting insights
• Stay up to date with AI tools relevant to performance marketing