Growth-Driven Performance Marketer for Ecommerce

MyRunway; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

MyRunway is seeking a Performance Marketing Specialist to plan and run campaigns across paid and organic channels, aiming to lower CAC and improve ROAS for South African shoppers. You will translate strategy into campaigns across Google, Meta and TikTok, manage daily and monthly budgets, coordinate with content and social teams, and report on results with recommendations for next steps.

You will also help optimize tracking across the site and app, test new audiences, and contribute to the

Qualifications

• 3 to 5 years running paid digital campaigns, ideally in ecommerce or retail.
• Hands-on experience with Google Ads, Meta Ads Manager and GA4. TikTok Ads is a plus.
• Working knowledge of SEO and how paid and organic traffic affect each other.
• Comfort with spreadsheets and dashboards; able to explain a number and propose actions.

Responsibilities

• Campaign planning and delivery across Google, Meta and TikTok from brief to launch to wrap-up report.
• Manage daily and monthly ad spend against CAC and ROAS targets.
• Grow organic sessions alongside paid traffic with content and social teams.
• Maintain the marketing calendar: what goes out, on which channel, who owns it, by when.
• Report weekly on CAC, ROAS, CTR, conversion rate and sessions, with recommendations.

Skills

Campaign management

Analytical thinking

Organizational skills

Communication

Education

Marketing qualification or equivalent experience

Tools

Google Ads

Meta Ads Manager

GA4

TikTok Ads

Job description

MyRunway is seeking a Performance Marketing Specialist to plan and run campaigns across paid and organic channels, aiming to lower CAC and improve ROAS for South African shoppers. You will translate strategy into campaigns across Google, Meta and TikTok, manage daily and monthly budgets, coordinate with content and social teams, and report on results with recommendations for next steps.

You will also help optimize tracking across the site and app, test new audiences, and contribute to the