Paid Media Specialist

Burnt Studios PTY; Durbanville; In loco; ZAR 540.000 - 700.000; Tempo pieno

Descrizione del lavoro

Burnt Studios PTY in Durbanville, SA, is seeking a hands-on Paid Media Specialist who will own day-to-day execution and optimisation of our paid channels, with focus on Meta and Google. You will collaborate with the Performance Marketing Manager, CRM specialist and design team to drive profitable growth.

Bring 3–5 years of experience, a track record across Meta, Google and TikTok ads, and a deep understanding of unit economics.

Competenze

• 3–5 years hands-on paid media experience in retail or e-commerce.
• Proven management of Meta, Google and TikTok ad accounts with meaningful budgets.
• Experience launching and scaling paid media in new markets.
• Strong commercial instincts: CM, AOV, LTV, and profitability linkage.
• Solid tracking setup: Meta Pixel and CAPI, Google Merchant Center and product feeds.

Mansioni

• Run and optimise always-on paid media campaigns across Meta, Google and TikTok.
• Build go-to-market paid media plans for new regions and localise budgets.
• Lead creative testing and brief designers with performance insights.
• Maintain clean tracking across web and app and report weekly.
• Deliver peak trading during key retail moments (Black Friday, holidays).

Conoscenze

Paid media management

Meta / Facebook Ads

Google Ads

TikTok Ads

Performance analytics

Budget management

Strumenti

Meta Pixel

CAPI

GA4

Triple Whale

Google Merchant Center

Product feeds

Descrizione del lavoro

The role

You’ll own day-to-day execution and optimisation of our paid media channels with a strong focus on Meta and Google.

This is a hands-on role for someone who lives in Ads Manager, knows what good e-commerce unit economics look like, and has taken a brand from zero to profitable spend in a new region before. You’ll work closely with the Performance Marketing Manager, our CRM specialist and our in-house design team.

What you’ll do

• Run and optimise always-on paid media
  • - Plan, build, launch and optimise campaigns across Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube) and TikTok.
  • - Manage budgets and pacing against ROAS, CPA and new-customer targets, reallocating spend across channels and markets.
  • - Structure accounts for scale: campaign architecture, audience strategy, catalogue and feed health, bidding and budget rules.
• Launch and scale new markets
  • - Build the go-to-market paid media plan for each new region: channel mix, test budgets, localisation, pricing and currency considerations, and success thresholds.
  • - Set up market-specific accounts, pixels, conversion APIs, product feeds and Merchant Center configurations.
  • - Run structured market tests, read the results honestly, and recommend when to scale, hold or pull back.
  • - Document what works into a repeatable market-launch playbook.
• Drive creative performance
  • - Run a disciplined creative testing framework - concepts, hooks, formats and landing pages.
  • - Brief designers and UGC creators with insight from performance data, and manage partnership (whitelisted) ads.
  • - Spot creative fatigue early and keep a steady pipeline of new assets per market.
• Own measurement and reporting
  • - Keep tracking clean across web and app: pixels, CAPI, GA4, server-side events and attribution tools such as Triple Whale.
  • - Report weekly on performance by channel and market, with clear insight and next actions - not just numbers.
  • - Use incrementality tests and blended metrics (MER, new-customer CAC) to keep decisions grounded.
• Deliver peak trading
  • - Plan and execute paid media for key retail moments - Black Friday, festive and collection drops - across every market.

What you’ll bring

• - 3-5 years' hands-on paid media experience in retail or e-commerce, ideally a DTC fashion, apparel or lifestyle brand.
• - Proven, hands-on management of Meta, Google and TikTok ad accounts, with meaningful monthly budgets across all three.
• - A track record of launching and scaling paid media in at least one new market or region - and the numbers to show for it.
• - Strong commercial instincts: you understand contribution margin, AOV, LTV and how paid spend ties back to profit, not just platform ROAS.
• - Confidence with tracking and attribution setup: Meta Pixel and CAPI, Google Merchant Center and product feeds.
• - A testing mindset - you design clean tests, read them honestly and act on what they say.
• - Comfort turning data into clear creative briefs and working closely with designers.
• - Clear, concise communication; you can explain performance to non-specialists without hiding behind jargon.

Nice to have

• - Pinterest Ads, Apple Search Ads or app-install campaign experience.
• - Shopify and Triple Whale (or similar attribution tools) experience.
• - Exposure to incrementality testing, geo-lift studies or marketing mix modelling.
• - A genuine interest in fitness, training or activewear.