Social Media Specialist

MyRunway; Cape Town; Hybrid; ZAR 300,000 - 420,000; Full time

Job summary

MyRunway in Cape Town, South Africa is seeking a Social Media & Community Specialist to run our social channels day to day. You will translate strategy and brand voice into posts, stories, creator content and replies, while spotting trends that matter.

You will coordinate a monthly content calendar across Instagram, TikTok, Facebook and YouTube, work with influencers, activate offers and brand launches, and ensure our voice remains consistent with the Creative Director.

Qualifications

• 1–2 years running social media for a brand or agency.
• Strong writing across platforms (Instagram, TikTok, Facebook, YouTube).
• Experience briefing or working with influencers/creators.
• Working knowledge of Meta Business Suite and TikTok analytics.
• Strong organisation and ability to manage a content calendar with tight deadlines.

Responsibilities

• Plan, create and publish content across Instagram, TikTok, Facebook and YouTube.
• Maintain and coordinate a campaign calendar with email, push, and paid marketing.
• Brief influencers, manage timelines and review content before publish.
• Activate offers and launches on social channels.
• Spot trends and pitch quick-turnaround posts.
• Reply to comments/messages and pass service questions to Support team.
• Align brand voice with Creative Director across all posts.

Skills

Social media management

Content planning

Influencer coordination

Analytics

Communication

Tools

Meta Business Suite

TikTok analytics

Job description

MyRunway brings designer brands to South African shoppers at unbeatable prices. We are looking for a Social Media & Community Specialist to run our social channels day to day.

Our Demand Manager and Creative Director set the strategy and the brand voice. You turn that into the posts, stories, creator content, and replies that go out every day. You also spot trends early enough for us to act on them while they still matter.

Where you will spend most of your time:

• Calendar. Maintain and coordinate a campaign calendar to ensure alignment of social deliverables with email, push notification and paid marketing initiatives.

• Content. Plan, create and publish content across Instagram, TikTok, Facebook & Youtube to a monthly content calendar.

• Influencers and creators. Brief them, manage timelines and check content before it goes live.

• Offers activation & brand launches. Find effective ways to promote MyRunway’s daily limited-time offers and new brand launches on social channels.

• Trends. Watch trends and conversations daily, and pitch quick-turnaround posts the brand can put out the same week.

• Community. Reply to comments and messages, and pass service questions to our Support team.

• Brand voice. Work with the Creative Director so every post sounds and looks like MyRunway.

You will also:

• Report monthly on organic social sessions, platform reach, engagement, follower growth and influencer results, with ideas to improve them.

• Work with the Performance Marketing Specialist on content for paid social.

What success looks like after six months:

• Our marketing calendar is well organised, relevant and channels are synced.

• Our channels post on schedule, every week, in a voice the Creative Director signs off without rewrites.

• We respond to relevant trends within days, not weeks.

• Influencer content arrives on brief and on time.

What you bring:

• 1 to 2 years running social media for a brand or agency, ideally in fashion, beauty or retail.

• Strong writing, and a feel for what works on each platform.

• Experience briefing or working with influencers or creators.

• Working knowledge of Meta Business Suite and TikTok analytics.

• Strong organisation. You can keep a content calendar and many small deadlines on track.

Nice to have:

• Shooting and editing short-form video on your phone.

• Experience with a scheduling tool.

What you get:

• The chance to shape how a growing fashion brand shows up on the channels its customers use most.

• Daily work with our Creative Director and Demand Manager, with clear direction and room to take on more.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.