Digital Marketing Manager - Performance Marketing

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Health benefits

Professional development

Job summary

Placements24 is seeking a highly analytical Digital Marketing Manager specializing in performance marketing for a fully remote role. Lead paid media across search, social, and affiliates to drive aggressive growth.

Manage large budgets, leverage data analytics, and stay ahead of industry trends in a remote-first environment. You will develop, execute, and optimize campaigns, collaborate with analytics, mentor juniors, and report on KPIs.

Qualifications

• 6+ years in performance marketing with paid media management.

Responsibilities

• Develop data-driven performance marketing strategies to drive acquisition, revenue and ROI.

Skills

Performance marketing

Paid media management

Data analysis

A/B testing

Education

Bachelor's degree in Marketing/Business/Economics/Statistics

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a highly analytical and driven Digital Marketing Manager specializing in Performance Marketing. This position is fully remote and requires a strategic thinker with a proven ability to drive measurable results through paid acquisition channels. You will be responsible for developing, executing, and optimizing comprehensive performance marketing strategies across search engines, social media, and affiliate networks to achieve aggressive growth targets. The ideal candidate will possess deep expertise in managing large-scale paid media budgets, leveraging data analytics for continuous improvement, and staying ahead of industry trends. This is an exceptional opportunity for a performance marketing expert to lead significant initiatives and shape the future of our online customer acquisition in a dynamic, remote-first environment.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies to drive customer acquisition, revenue growth, and ROI.
• Manage and optimize paid media campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Oversee budget allocation and performance across all paid acquisition channels, ensuring efficient spend and maximum return.
• Conduct in-depth analysis of campaign performance, user behaviour, and conversion funnels to identify optimization opportunities.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.
• Collaborate with the analytics team to develop dashboards and reports that track key performance indicators (KPIs).
• Stay current with the latest trends and best practices in performance marketing, ad technology, and digital advertising.
• Manage relationships with external agencies and technology vendors as needed.
• Mentor and guide junior members of the performance marketing team.

Requirements

• A minimum of 6 years of experience in performance marketing, with a strong emphasis on paid media management and customer acquisition.
• Demonstrated success in managing substantial advertising budgets and achieving aggressive growth targets.
• Expert proficiency in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Advanced analytical skills with extensive experience using Google Analytics, Adobe Analytics, or similar tools.
• Proven ability to conduct complex data analysis, interpret results, and translate insights into actionable strategies.
• Strong understanding of SEO, conversion rate optimization (CRO), and A/B testing methodologies.
• Excellent communication and interpersonal skills, with the ability to present complex data clearly.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Experience in e-commerce or a high-growth tech environment is highly desirable.

Benefits

As a fully remote employee, you will receive a competitive salary package, performance-based bonuses, and comprehensive health benefits. Our client provides a flexible working environment, allowing you to manage your schedule effectively. Professional development is encouraged, with opportunities for advanced training and attending industry conferences. You will be part of a highly collaborative and forward-thinking remote team, with regular virtual team-building events and opportunities to connect with colleagues across the globe. This role offers the chance to significantly impact a growing business from the comfort of your own home, based anywhere in South Africa.