About the Role
Our client is a leading e-commerce innovator seeking a highly motivated and results-oriented Remote Performance Marketing Manager to drive customer acquisition and revenue growth. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for conceptualizing, executing, and optimizing data-driven performance marketing campaigns across paid search, social media, display, and affiliate channels. The ideal candidate will possess a deep understanding of analytics, A/B testing, and budget management, with a passion for leveraging data to achieve exceptional ROI. As a key member of our client's marketing team, you will have the autonomy to shape and implement cutting-edge strategies, contributing directly to the company's global expansion. This role demands a proactive individual who thrives in a remote-first culture, demonstrating excellent communication and collaboration skills in a virtual environment. Your strategic input will be crucial in navigating the competitive digital landscape and ensuring sustained growth. The primary focus is on performance, measurability, and continuous optimization of all marketing efforts.
Key Responsibilities
- Develop and implement performance marketing strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and affiliate networks.
- Manage and optimize multi-million rand marketing budgets to achieve aggressive KPIs such as CPA, ROAS, and LTV.
- Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
- Utilize A/B testing and experimentation to continuously enhance campaign effectiveness and user experience.
- Collaborate closely with the creative and analytics teams to develop compelling ad copy, landing pages, and creative assets.
- Monitor market trends, competitor activities, and new platform opportunities to stay ahead of the curve.
- Generate regular performance reports for senior management, highlighting key successes and areas for optimization.
- Oversee the strategy and execution of retargeting and remarketing campaigns.
- Ensure accurate tracking and attribution of all marketing efforts.
- Foster strong relationships with ad platform representatives to leverage new features and beta programs.
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, or a quantitative field.
- 5+ years of proven experience in performance marketing, with a significant focus on paid acquisition channels.
- Demonstrated success in managing large-scale digital advertising budgets and exceeding ROI targets.
- Expertise in Google Ads, Facebook Ads Manager, and other major paid social platforms.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Experience with marketing automation and CRM systems.
- Exceptional understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Excellent communication and interpersonal skills, with the ability to work effectively in a remote team.
- Self-motivated, proactive, and able to manage multiple projects simultaneously in a remote setting.
- Experience in e-commerce or SaaS is highly preferred.
Benefits
- Competitive annual salary of R .
- Fully remote work environment, allowing flexibility in location within South Africa.
- Generous annual leave and paid time off.
- Opportunities for professional growth and career advancement.
- Contribution towards home office setup.
- Access to online learning resources and industry conferences.
- Collaborative and supportive virtual team culture.
- Health and wellness programs.
- Performance-based bonuses and incentives.