Performance Marketing Lead

Placements24; Sandton; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Career growth and leadership role

Dynamic, prestigious hub in Sandton

Job summary

Placements24 in Sandton, Gauteng is seeking a seasoned Performance Marketing Lead to drive paid acquisition across search, social, and display. You will manage large ad budgets, optimize for ROI, and lead a team of specialists, shaping scalable acquisition programs.

The ideal candidate brings a deep analytics background, strategic mindset, and a proven track record of growing performance marketing programs within a leading organization.

Qualifications

• Proven leadership in performance marketing with measurable growth.
• Experience across paid search, paid social, and display.
• Strong analytics and data-driven decision making.

Responsibilities

• Develop and execute performance marketing strategies across paid channels.
• Manage budgets to achieve KPIs such as CPA, ROAS, CAC.
• Lead and mentor a team of performance marketing specialists.
• Analyze campaign performance and identify optimization opportunities.
• Collaborate with content, creative, and analytics teams and report to senior management.

Skills

Leadership

Strategic thinking

Data analysis

Budget management

Communication

Education

Bachelor's degree in Marketing / Business / Economics / Statistics

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is looking for a seasoned and strategic Performance Marketing Lead to spearhead their paid acquisition efforts. Based in Sandton, Gauteng , this role is pivotal in driving measurable growth through expert management of paid search, social, display, and other performance-driven channels. You will be responsible for developing innovative campaign strategies, optimizing ad spend for maximum ROI, and leading a team of performance marketing specialists. The ideal candidate possesses a deep understanding of analytics, a passion for data-driven decision-making, and a proven ability to scale successful acquisition programs. This is an exciting opportunity to take ownership of key marketing initiatives within a leading organization and make a significant impact on business outcomes.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, paid social, display advertising, and other performance channels.
• Manage and optimize significant advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and CAC.
• Lead, mentor, and develop a team of performance marketing specialists.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Implement A/B testing and conversion rate optimization (CRO) initiatives to improve campaign effectiveness.
• Collaborate with content, creative, and analytics teams to ensure integrated and effective campaigns.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing.
• Report on campaign performance, insights, and strategic recommendations to senior management.

Requirements

• Proven experience in a leadership role within performance marketing, with a strong track record of driving measurable growth.
• In-depth knowledge of major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads) and analytics tools (Google Analytics).
• Strong analytical and data modeling skills, with the ability to translate complex data into actionable strategies.
• Demonstrated experience in budget management and optimization for high-spend campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• Experience with marketing automation and CRM platforms is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead critical marketing functions and drive business growth.
• Work in a dynamic and prestigious business hub in Sandton, Gauteng.
• Professional development and career advancement opportunities.
• Collaborative and results-oriented team environment.