Head of Performance Marketing

Placements24; George; Hybrid; ZAR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Health benefits

Professional development

Strategic leadership role

Job summary

Placements24 in George, Western Cape, seeks a Head of Performance Marketing to architect data-driven growth initiatives. You will lead paid media across Google, social, programmatic, and affiliate channels, driving new customer acquisition and profitability.

A strategic thinker with hands-on campaign management will guide a team of specialists to optimize the customer journey. The role emphasizes advanced analytics, budget oversight, and cross-functional collaboration with analytics, creative,

Qualifications

• Master's degree or equivalent qualification in Marketing, Business, Economics, or related field.
• Proven 7+ years in performance marketing, with 3+ years in leadership.

Responsibilities

• Design and implement a cutting-edge performance marketing strategy aligned with revenue goals.
• Manage and optimize paid media campaigns across Google Ads, social, programmatic, and affiliate channels.
• Develop KPIs and robust tracking/reporting for all performance activities.
• Lead and mentor a team of performance marketing professionals.

Skills

Leadership

Team management

Analytics

Paid media

ROAS optimization

Budget management

Strategic planning

Education

Master's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is a rapidly expanding e-commerce enterprise based in George, Western Cape, and they are seeking a visionary Head of Performance Marketing to spearhead their online growth initiatives. This critical leadership role involves architecting and executing data-driven performance marketing strategies to acquire new customers, drive engagement, and maximize profitability. You will be responsible for managing substantial advertising budgets across multiple digital channels, with a keen focus on measurable results and continuous optimization. The ideal candidate is a strategic thinker with a deep analytical capability and a proven history of achieving aggressive growth targets in competitive online markets. This position requires a blend of strategic foresight, hands-on campaign management expertise, and a strong understanding of the customer journey. You will lead a team of performance marketing specialists, fostering an environment of innovation and excellence. This is a high-impact role for a results-oriented marketing leader.

Key Responsibilities

• Design and implement a cutting-edge performance marketing strategy aligned with the company's revenue and customer acquisition goals.
• Manage and optimize paid media campaigns across channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn), programmatic display, and affiliate marketing.
• Develop and manage key performance indicators (KPIs) for all performance marketing activities, ensuring robust tracking and reporting mechanisms are in place.
• Conduct in-depth analysis of campaign performance, customer behavior, and market trends to identify growth opportunities and areas for improvement.
• Oversee budget allocation and forecasting for all performance marketing channels, ensuring efficient use of resources and maximizing return on ad spend (ROAS).
• Lead, mentor, and develop a team of performance marketing professionals, providing guidance and fostering professional growth.
• Collaborate with the analytics, creative, and conversion rate optimization (CRO) teams to drive continuous improvement and achieve optimal campaign outcomes.
• Stay abreast of the latest trends and technologies in performance marketing, e-commerce, and digital advertising to maintain a competitive edge.
• Implement A/B testing and experimentation frameworks to enhance campaign effectiveness and user experience.

Requirements

• Master's degree or equivalent qualification in Marketing, Business, Economics, or a related quantitative field.
• A minimum of 7 years of experience in performance marketing, with at least 3 years in a leadership or management role.
• Demonstrated success in driving significant customer acquisition and revenue growth through paid digital channels.
• Expertise in managing large advertising budgets and delivering strong ROAS.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics, Adobe Analytics).
• Strong analytical skills, with the ability to interpret complex data sets and translate them into strategic marketing actions.
• Excellent understanding of the e-commerce customer lifecycle and conversion funnels.
• Exceptional leadership and team management capabilities.
• Outstanding communication and presentation skills, capable of influencing stakeholders at all levels.
• Experience in affiliate marketing and programmatic advertising is highly desirable.
• Ability to thrive in a fast-paced, dynamic business environment.

Benefits

• A highly competitive salary package, reflecting the seniority of the role.
• Significant bonus potential tied to performance metrics.
• Comprehensive health and wellness benefits.
• Opportunities for extensive professional development and training.
• A strategic leadership position within a thriving company located in George, Western Cape.
• Influence on the company's growth trajectory and marketing direction.
• Supportive and innovative team culture.