Performance Marketing Analyst - Paid Media Optimization

Placements24; Upington; On-site; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Job summary

Placements24 in Upington, Northern Cape, is seeking a data-driven Performance Marketing Analyst to optimize paid media campaigns and maximize ROAS. The role is full-time and on-site in Upington, with a focus on delivering actionable insights from Google Ads, Facebook Ads, and related platforms.

The ideal candidate will be highly analytical, proficient with GA, Excel, and data visualization tools, and capable of driving continuous improvement across campaigns and budgets.

Qualifications

• Experience in paid media analytics and optimization.
• Strong ability to interpret data and provide actionable insights.
• Familiarity with A/B tests, bidding strategies, and landing page optimization.

Responsibilities

• Monitor and report on paid media performance across Google Ads, Facebook Ads, Instagram Ads and other platforms.
• Develop dashboards to track KPIs like CPC, CPA, conversion rate and ROAS.
• Identify trends and opportunities to improve campaign efficiency.
• Conduct A/B tests on creatives, targeting, bidding and landing pages.
• Collaborate with marketing to align paid media with business goals.
• Assist in budget management and allocation for paid channels.
• Stay updated on paid media trends and platform updates.
• Perform competitive analysis in paid media landscape.
• Analyze data to inform audience segmentation and targeting.
• Support development of new paid media initiatives.

Skills

Paid media analytics

Google Ads / Meta Ads

Data visualization

A/B testing

Communication

Education

Bachelor's degree in Marketing/Statistics/Business

Tools

Google Analytics

Excel

Google Data Studio / Tableau

Job description

About the Role

Our client, a dynamic e-commerce enterprise, is seeking a highly analytical and data-driven Performance Marketing Analyst to join their growing team. This role is instrumental in optimizing paid media campaigns across various platforms to drive customer acquisition and maximize return on ad spend (ROAS). The ideal candidate will possess strong analytical skills, a deep understanding of paid media metrics, and a passion for uncovering insights that fuel campaign success. This is a full-time, on-site position based in Upington, Northern Cape , offering a collaborative and results-oriented work environment. Our client is committed to fostering a culture of continuous improvement and providing opportunities for professional development.

Key Responsibilities

• Monitor, analyze, and report on the performance of paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Develop dashboards and reports to track key performance indicators (KPIs) including Cost Per Click (CPC), Cost Per Acquisition (CPA), Conversion Rate, and ROAS.
• Identify trends, insights, and opportunities for campaign optimization to improve performance and efficiency.
• Conduct A/B testing on ad creatives, targeting, bidding strategies, and landing pages.
• Collaborate with the marketing team to align paid media strategies with overall campaign objectives and business goals.
• Assist in budget management and allocation for paid media channels.
• Stay up-to-date with the latest paid media trends, platform updates, and best practices.
• Conduct competitive analysis to identify opportunities and potential threats in the paid media landscape.
• Perform data analysis to inform audience segmentation and targeting strategies.
• Support the development and execution of new paid media initiatives.

Requirements

• Proven experience as a Performance Marketing Analyst, Paid Media Specialist, or similar analytical role.
• Strong understanding of paid media platforms (Google Ads, Facebook Ads Manager) and their respective metrics.
• Proficiency in using data analysis and visualization tools such as Google Analytics, Excel, Google Data Studio, or Tableau.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to interpret complex data sets and translate them into actionable recommendations.
• Strong written and verbal communication skills.
• Experience with A/B testing methodologies.
• A Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field is preferred.
• Familiarity with marketing automation platforms is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health and retirement benefits. Employees will enjoy a collaborative work environment in Upington, Northern Cape , with opportunities for professional growth and development. Our client is committed to employee well-being and offers a stable career path within a growing organization. This full-time, on-site role provides a chance to make a tangible impact on marketing performance.