Performance Marketing Analyst

Placements24; Centurion; Remote; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote work opportunity

Competitive salary + incentives

Health, dental, vision insurance

Professional development opportunities

Generous annual leave

Home office setup allowance

Virtual team events

Job summary

Placements24 is seeking a Performance Marketing Analyst to optimize campaigns across paid search, paid social, display, and affiliate channels. You will analyze campaign metrics, run A/B tests, and collaborate with marketing and data teams to drive ROI.

This role is fully remote, offering flexibility, growth, and exposure to cutting-edge analytics tools. The ideal candidate has 3-5 years in performance marketing, strong analytics, and experience with Google Ads, Facebook Ads Manager, and Google

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, CS or related quantitative field.
• 3-5 years in performance marketing, digital analytics, or related role.
• Proven experience with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong web analytics skills with Google Analytics or Adobe Analytics.
• Excellent analytical and communication skills; able to translate data into insights.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.

Skills

Analytics

Campaign optimization

A/B testing

Remote work

Data interpretation

Presentation

Education

Bachelor's in Marketing/Statistics/Economics/CS

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Analyst to join their expanding team, offering a fully remote work arrangement. This role is ideal for a data enthusiast who thrives on optimizing digital advertising campaigns to maximize return on investment. You will be responsible for managing, analyzing, and reporting on various performance marketing channels, including search engine marketing (SEM), paid social media, display advertising, and affiliate marketing. The position involves deep dives into campaign data to identify trends, uncover opportunities, and provide actionable insights that drive strategic decision-making. Working remotely, you will collaborate closely with marketing managers, data scientists, and creative teams to ensure campaign effectiveness and continuous improvement. This is a significant opportunity for a performance marketer to shape impactful campaigns and drive measurable growth for our client from anywhere, with a focus on delivering exceptional results. The role demands a keen eye for detail and a passion for dissecting data to fuel marketing success.

Key Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Monitor, analyze, and report on campaign performance metrics, including CPA, ROAS, CTR, CPC, and conversion rates.
• Conduct in-depth A/B testing and multivariate testing to optimize ad creatives, landing pages, and targeting parameters.
• Manage and optimize bidding strategies and budgets for various advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Identify trends, insights, and opportunities for campaign improvement based on data analysis.
• Collaborate with marketing and creative teams to ensure compelling ad copy and visuals are developed.
• Prepare regular performance reports and present findings and recommendations to key stakeholders.
• Stay current with the latest trends and best practices in performance marketing and digital advertising.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track user behavior and campaign effectiveness.
• Ensure data accuracy and integrity across all performance marketing platforms and reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3-5 years of experience in performance marketing, digital analytics, or a related role.
• Proven experience with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Excellent analytical skills with the ability to interpret complex data sets and provide clear, actionable insights.
• Experience with A/B testing and landing page optimization.
• Proficiency in data visualization tools is a plus.
• Strong understanding of marketing attribution models.
• Excellent communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Self-motivated and able to work independently in a remote setting.

Benefits

• Fully remote work opportunity, offering flexibility and work-life balance.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and advanced training in performance marketing.
• Generous annual leave and paid public holidays.
• Allowance for home office setup.
• Collaborative team environment with regular virtual team events.
• Access to cutting-edge marketing analytics tools.