About the Role
Our client, a leading international SaaS company, is seeking a highly skilled and data-driven Performance Marketing Manager to join their fully remote team. This role is critical in driving customer acquisition and revenue growth through the strategic planning, execution, and optimization of paid digital marketing campaigns across various channels globally. You will be responsible for managing substantial budgets, conducting in-depth performance analysis, and identifying new opportunities for scalable growth. The ideal candidate is a master of paid search, paid social, and other performance-driven channels, with a proven ability to deliver strong ROI. This is a unique opportunity to work from anywhere, collaborate with a global team of experts, and make a significant impact on a rapidly growing tech company. We foster a culture of autonomy, innovation, and continuous improvement, empowering our team members to excel.
Key Responsibilities
- Develop, implement, and manage comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Meta, LinkedIn), programmatic advertising, and affiliate marketing.
- Manage and optimize multi-million dollar advertising budgets to achieve aggressive KPIs, including CPA, ROAS, LTV, and CAC targets.
- Conduct deep-dive performance analysis, identifying trends, insights, and actionable recommendations to improve campaign efficiency and effectiveness.
- Lead A/B testing initiatives for ad creatives, landing pages, targeting parameters, and bidding strategies.
- Collaborate closely with the marketing, product, and sales teams to ensure campaign alignment with overall business goals and provide feedback for conversion rate optimization (CRO).
- Stay at the forefront of performance marketing trends, tools, and platform updates, experimenting with new channels and strategies.
- Develop and maintain performance dashboards and regular reporting for key stakeholders, highlighting performance against goals and insights.
- Identify and evaluate new growth opportunities and partnership potential to scale customer acquisition efforts.
- Manage relationships with external agencies and technology vendors as needed.
- Mentor and guide junior members of the performance marketing team.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- Minimum of 6+ years of experience in performance marketing, with a strong emphasis on paid channels (PPC, Paid Social, Affiliate, Programmatic).
- Proven track record of successfully managing large advertising budgets and driving significant, scalable growth in a SaaS or tech environment.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Advanced proficiency in data analysis and reporting tools such as Google Analytics, Tableau, SQL, or similar.
- Strong understanding of attribution modeling, LTV, CAC, and other key performance metrics.
- Exceptional analytical, problem-solving, and strategic thinking skills.
- Excellent communication and presentation skills, with the ability to articulate complex data insights clearly.
- Highly organized, detail-oriented, and able to manage multiple complex projects simultaneously.
- Self-starter with a strong ability to work independently in a remote setting and collaborate effectively with a distributed team.
Benefits
- Highly competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance globally.
- Generous remote work stipend for home office setup and expenses.
- Unlimited paid time off (PTO) policy.
- Opportunities for significant professional development, including conferences and certifications.
- Work with a globally distributed, innovative, and collaborative team.
- Access to cutting-edge marketing technology stack.
- Significant opportunities for career advancement within a rapidly growing company.