Remote Performance Marketing Analyst

Placements24; Pretoria; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Professional development courses

Remote-friendly company culture

Job summary

Placements24 is seeking a Remote Performance Marketing Analyst to join our fast-growing online retail team. You will analyze the performance of digital campaigns across Google Ads, paid social, and display, and provide actionable insights to optimize ROI.

The ideal candidate is data-driven with 3+ years in performance marketing, proficient in Google Analytics, Excel, and data visualization tools. This fully remote role offers flexibility and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field.
• Minimum of 3 years of experience in performance marketing, digital analytics, or a related analytical role.
• Proficiency in Google Analytics is essential.
• Experience with paid media platforms (Google Ads, Facebook Ads Manager) and an understanding of their reporting capabilities.
• Strong analytical skills with the ability to interpret complex data sets and present findings clearly.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Familiarity with data visualization tools (Tableau, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to explain technical data to non-technical audiences.
• Self-motivated, detail-oriented, and able to work independently in a remote setting.
• Experience in e-commerce performance marketing is highly desirable.

Responsibilities

• Monitor, analyze, and report on the performance of paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Develop and maintain dashboards to track KPIs related to campaign effectiveness, CAC, ROAS, and conversion rates.
• Conduct in-depth analysis of campaign data to identify trends, insights, and areas for optimization.
• Provide actionable recommendations to improve campaign targeting, bidding strategies, ad creative, and landing page performance.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to maximize campaign efficiency.
• Collaborate with marketing managers and channel specialists to set campaign goals and benchmarks.
• Research and identify new audience segments and opportunities for campaign expansion.
• Stay up-to-date with latest trends in performance marketing and digital analytics.
• Build and maintain strong relationships with external advertising platforms and agencies.
• Contribute to strategic planning of digital marketing efforts based on performance data.

Skills

Analytical thinking

Communication skills

Remote work capability

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Tableau

Power BI

Excel / Google Sheets

Job description

About the Role

Join our client, a fast-growing online retail business, as a Remote Performance Marketing Analyst. This is a fully remote position, allowing you to work from any location. Our client is seeking a data-driven and analytical individual to join their marketing team. You will be responsible for analyzing the performance of all digital advertising campaigns across various channels, including paid search, paid social, display, and affiliate marketing. Your insights will be critical in optimizing campaign spend, improving ROI, and identifying new growth opportunities. This role requires a deep understanding of analytics tools and a passion for dissecting data to drive strategic marketing decisions. This is an exceptional opportunity for a detail-oriented analyst to contribute to a thriving e-commerce company from the comfort of their own home.

Key Responsibilities

• Monitor, analyze, and report on the performance of all paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Develop and maintain dashboards to track key performance indicators (KPIs) related to campaign effectiveness, customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
• Conduct in-depth analysis of campaign data to identify trends, insights, and areas for optimization.
• Provide actionable recommendations to the marketing team to improve campaign targeting, bidding strategies, ad creative, and landing page performance.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to maximize campaign efficiency.
• Collaborate with marketing managers and channel specialists to set campaign goals and benchmarks.
• Research and identify new audience segments and opportunities for campaign expansion.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital analytics.
• Build and maintain strong relationships with external advertising platforms and agencies.
• Contribute to the overall strategic planning of digital marketing efforts based on performance data.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, digital analytics, or a related analytical role.
• Proficiency in using web analytics tools such as Google Analytics is essential.
• Experience with paid media platforms (Google Ads, Facebook Ads Manager, etc.) and an understanding of their reporting capabilities.
• Strong analytical skills with the ability to interpret complex data sets and present findings clearly.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to explain technical data to non-technical audiences.
• Self-motivated, detail-oriented, and able to work independently in a remote setting.
• Experience in e-commerce performance marketing is highly desirable.

Benefits

This fully remote position offers unparalleled flexibility and autonomy. Our client provides a competitive salary and a comprehensive benefits package, including health insurance and a retirement savings plan. Employees are encouraged to invest in their professional development with access to online courses and industry certifications. Virtual team-building activities and regular communication channels ensure a strong sense of community despite the remote setup. Opportunities for career advancement within the analytics and marketing teams are available for individuals who demonstrate exceptional performance and a proactive approach. Enjoy the freedom to work from anywhere while contributing to a dynamic and innovative company.