Performance Marketing Lead

Placements24; Durban; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Remote work flexibility

Stock options

Career growth

Training budget

Job summary

Placements24 is seeking an experienced Performance Marketing Lead to design, implement, and manage paid campaigns remotely, driving customer acquisition and revenue growth. You will steer strategy across social, search, display, and affiliates with a hands-on, analytical mindset.

You will manage large ad budgets, optimize for CPA/ROAS/LTV, and deliver insights to senior management while collaborating with marketing and product teams.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related field.
• Minimum of 5 years of hands-on experience in performance marketing with a focus on paid acquisition.
• Demonstrated success in managing large-scale paid advertising campaigns on Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Advanced proficiency in data analysis tools (Google Analytics, Tableau, SQL).
• Strong understanding of A/B testing methodologies and statistical analysis.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Experience with marketing automation and CRM platforms is advantageous.
• Exceptional communication and presentation skills, comfortable presenting data to non-technical stakeholders.
• Proven ability to manage budgets and deliver measurable results in a fast-paced environment.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid social, search (PPC), display, and affiliate channels.
• Manage and optimize significant advertising budgets to achieve KPIs such as CPA, ROAS, and LTV.
• Conduct in-depth analysis of campaign performance, identifying trends and opportunities for improvement.
• A/B test ad creatives, landing pages, and targeting parameters to maximize campaign effectiveness.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Monitor market trends, competitor activities, and industry best practices to stay ahead.
• Implement attribution modeling to measure the impact of different marketing channels.
• Generate regular performance reports for senior management, highlighting key metrics.
• Work with broader marketing and product teams to ensure aligned campaign execution.

Skills

Paid acquisition

A/B testing

Data analysis

Budget management

Campaign optimization

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

SQL

Tableau

Statistical analysis

CRM tools

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

SQL

Tableau

Job description

About the Role

Our client, a fast-growing FinTech startup, is seeking an experienced and results-driven Performance Marketing Lead to join their dynamic team, remotely based. This critical role will be responsible for designing, implementing, and managing all paid marketing campaigns to drive customer acquisition, retention, and revenue growth. You will leverage data analytics and a deep understanding of performance marketing channels to optimize campaigns for maximum ROI. The ideal candidate is a strategic thinker with a hands-on approach, a strong analytical mindset, and a proven ability to manage significant advertising budgets across multiple platforms. This is a fantastic opportunity to shape the performance marketing function of an exciting and innovative company.

Key Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid social, search (PPC), display, and affiliate channels.
• Manage and optimize significant advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• A/B test ad creatives, landing pages, and targeting parameters to maximize campaign effectiveness.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Monitor market trends, competitor activities, and industry best practices to stay ahead of the curve.
• Implement attribution modeling to accurately measure the impact of different marketing channels.
• Generate regular performance reports for senior management, highlighting key metrics and strategic recommendations.
• Work closely with the broader marketing and product teams to ensure alignment and integrated campaign execution.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrated success in managing large-scale paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Advanced proficiency in data analysis tools (e.g., Google Analytics, Tableau, SQL).
• Strong understanding of A/B testing methodologies and statistical analysis.
• Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
• Experience with marketing automation and CRM platforms is advantageous.
• Exceptional communication and presentation skills, comfortable presenting complex data to non-technical stakeholders.
• Proven ability to manage budgets and deliver measurable results in a fast-paced environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive health insurance package.
• Generous stock options package.
• Opportunities for rapid career growth and leadership development.
• Annual budget for professional development and training.