About the Role
Our client, a leading innovator in the SaaS industry, is seeking an exceptional Remote Performance Marketing Manager to drive customer acquisition and revenue growth on a global scale. This is a fully remote position, offering the flexibility to work from anywhere within a suitable time zone. You will be at the forefront of developing and executing data-driven performance marketing strategies across various digital channels, including paid search, social media advertising, affiliate marketing, and display advertising. The ideal candidate possesses a sharp analytical mind, a passion for optimization, and a proven history of managing significant advertising budgets to achieve ambitious KPIs. You will work closely with product, sales, and analytics teams to ensure a seamless customer journey and maximize campaign effectiveness. This role is crucial for expanding our client's reach and solidifying their market position, offering a unique opportunity to shape digital advertising initiatives from the ground up in a remote-first environment. We value proactive problem-solvers and strategic thinkers who are eager to make a tangible impact.
Key Responsibilities
- Design, implement, and manage performance marketing campaigns across multiple digital channels (SEM, Social Ads, Display, Affiliate).
- Optimize campaign performance to achieve target CPA, ROAS, and LTV goals.
- Manage and allocate substantial advertising budgets efficiently across various platforms.
- Conduct in-depth A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates.
- Utilize advanced analytics tools to track, analyze, and report on campaign performance, providing actionable insights.
- Collaborate with content and design teams to develop compelling ad copy and visual assets.
- Identify and onboard new affiliate partners to expand reach and drive incremental sales.
- Stay current with industry trends, emerging platforms, and best practices in performance marketing.
- Develop and maintain strong relationships with advertising platform representatives.
- Contribute to the overall digital marketing strategy with a focus on measurable outcomes.
Requirements
- Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
- 5+ years of experience in performance marketing, with a strong focus on paid acquisition channels.
- Demonstrable experience managing large ad spends and achieving significant ROI.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
- Advanced proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent understanding of marketing funnels, attribution models, and customer segmentation.
- Exceptional communication and interpersonal skills, essential for a remote role.
- Ability to work independently and manage time effectively in a remote setting.
- Experience with marketing automation and CRM systems is a plus.
Benefits
- Competitive annual salary with performance-based bonuses.
- Fully remote work arrangement, providing ultimate flexibility.
- Comprehensive health, dental, and vision insurance.
- Generous stock options or equity grants.
- Professional development budget for courses and conferences.
- Unlimited paid time off policy.
- Home office equipment stipend.
- Annual offsite retreats for team building.
- Opportunity to work with a globally distributed, talented team.
- Access to cutting-edge marketing technology stack.