Remote Performance Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 820,000 - 1,477,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary package

Professional development opportunities

Home office setup support

Collaborative team culture

Flexible working hours

Job summary

Placements24 in Cape Town is seeking a highly skilled Remote Performance Marketing Specialist to drive paid media strategies and rapid growth. You will plan, execute, and optimize campaigns across Google Ads, Facebook, Instagram, and LinkedIn to deliver measurable leads and customer acquisition.

The ideal candidate is data-driven with strong analytics, adept at budget management, CRO insights, and remote collaboration, thriving in a fast-paced, results-oriented environment.

Qualifications

• 3–5 years in performance marketing or PPC
• Proficient in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager
• Strong analytical skills with Google Analytics
• Remote work ability with time management
• Bachelor's degree in Marketing, Economics, Stats preferred

Responsibilities

• Develop, implement and manage paid campaigns across Google, Facebook, Instagram, LinkedIn
• Conduct keyword research, audience targeting and bid management
• Monitor performance daily and generate actionable reports
• Collaborate with marketing team on objectives and creative assets
• Stay up-to-date with trends and best practices in paid media
• A/B test creatives, landing pages and targeting options
• Manage campaign budgets to meet KPIs
• Provide CRO insights for website optimization

Skills

Paid advertising

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

A/B testing

CRO

Budget management

Data-driven

Remote work

Education

Bachelor's degree in Marketing, Economics, Statistics or related field

Tools

Google Analytics

Google Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client is seeking a highly skilled and results-oriented Remote Performance Marketing Specialist to join their growing marketing department. This fully remote position offers the flexibility to work from anywhere while contributing to the success of innovative campaigns. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive measurable results, such as lead generation and customer acquisition. The ideal candidate is data-driven, possesses a strong analytical aptitude, and thrives in a dynamic, remote-first environment. This role is crucial for enhancing our client's online presence and achieving aggressive growth targets through effective paid media strategies. Your expertise will directly impact the company's bottom line.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience targeting, and bid management to optimize campaign performance and maximize return on ad spend (ROAS).
• Monitor campaign performance daily, analyze data, and generate comprehensive reports with actionable insights and recommendations for improvement.
• Collaborate closely with the marketing team to ensure alignment on campaign objectives, messaging, and creative assets.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and paid media.
• A/B test ad creatives, landing pages, and targeting options to continuously improve campaign effectiveness.
• Manage campaign budgets effectively to ensure optimal allocation of resources and achievement of KPIs.
• Provide insights and recommendations for website optimization and conversion rate optimization (CRO) efforts.

Requirements

• Proven track record of managing successful paid advertising campaigns with demonstrable results.
• Minimum of 3-5 years of experience in performance marketing, paid social, or PPC advertising.
• Strong proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Excellent analytical skills and experience with Google Analytics or similar web analytics tools.
• Ability to interpret complex data and translate it into actionable strategies.
• Self-motivated and able to work independently in a remote setting with excellent time management skills.
• Strong communication skills, with the ability to clearly articulate campaign strategies and performance to the team.
• Experience with marketing automation and CRM platforms is a plus.
• Bachelor's degree in Marketing, Economics, Statistics, or a related field is preferred.

Benefits

• Fully remote work environment offering flexibility and work-life balance.
• Competitive salary package commensurate with experience.
• Opportunity to work with a forward-thinking company and cutting-edge digital marketing tools.
• Professional development opportunities and access to online courses and training.
• Contribution towards home office setup.
• Collaborative team culture focused on shared success.
• Flexible working hours.