Paid Search (PPC) Specialist - Remote Option

Placements24; Klerksdorp; Hybrid; ZAR 279,000 - 446,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Budget management opportunity

Professional development

Innovative marketing team

Advanced analytics tools

Dynamic work environment

Performance reviews & progression

Leading e-commerce firm

Flexible working hours

Job summary

Placements24 in South Africa seeks a highly analytical Paid Search (PPC) Specialist to plan, implement, and optimize campaigns across Google Ads and Bing Ads. The role offers predominantly remote work with occasional in-person meetings and close collaboration with the marketing team.

The ideal candidate will excel in keyword management, bid optimization, ad copywriting, and data-driven reporting to maximize ROI and drive conversions.

Qualifications

• Proven work experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research tools and competitive analysis.
• Strong understanding of bid management, campaign optimization, and budget management.
• Excellent analytical skills and ability to interpret complex data.
• Experience with website analytics tools (e.g., Google Analytics).
• Strong copywriting and ad creative development skills.
• Ability to work independently and manage multiple campaigns in a remote setting.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Certification in Google Ads is a significant advantage.

Responsibilities

• Develop, implement, and manage paid search campaigns on platforms such as Google Ads, Bing Ads, etc.
• Conduct thorough keyword research and analysis to identify new campaign opportunities.
• Optimize campaigns for maximum ROI through bid management, budget allocation, and audience targeting.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• Monitor campaign performance daily, identifying trends and implementing necessary adjustments.
• Analyze campaign data, generate reports, and provide actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in paid search marketing and algorithm changes.
• Manage campaign budgets effectively, ensuring spend is aligned with objectives.
• Collaborate with the broader marketing team on integrated campaign strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting to improve performance.

Skills

Analytical skills

Independent work

Copywriting

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing, Business, or related field

Google Ads Certification

Tools

Google Ads

Bing Ads

Google Analytics

Keyword research tools

Job description

About the Role

Our client, an innovative online retailer based in Klerksdorp , North West, is seeking a highly analytical and results-oriented Paid Search (PPC) Specialist . This role offers the flexibility of being predominantly remote , with occasional in-person meetings. You will be responsible for planning, implementing, and optimizing paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions. The ideal candidate possesses a deep understanding of PPC strategies, keyword management, bid optimization, and ad copywriting. You will play a critical role in maximizing our advertising spend and achieving key performance indicators. Join a forward-thinking company that values data-driven decision-making and continuous improvement. Make a significant impact on our digital advertising success.

Key Responsibilities

• Develop, implement, and manage paid search campaigns on platforms such as Google Ads, Bing Ads, etc.
• Conduct thorough keyword research and analysis to identify new campaign opportunities.
• Optimize campaigns for maximum ROI through bid management, budget allocation, and audience targeting.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• Monitor campaign performance daily, identifying trends and implementing necessary adjustments.
• Analyze campaign data, generate reports, and provide actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in paid search marketing and algorithm changes.
• Manage campaign budgets effectively, ensuring spend is aligned with objectives.
• Collaborate with the broader marketing team on integrated campaign strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting to improve performance.

Requirements

• Proven work experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research tools and competitive analysis.
• Strong understanding of bid management, campaign optimization, and budget management.
• Excellent analytical skills and ability to interpret complex data.
• Experience with website analytics tools (e.g., Google Analytics).
• Strong copywriting and ad creative development skills.
• Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Certification in Google Ads is a significant advantage.

Benefits

• Competitive salary commensurate with experience and skills.
• Significant remote work flexibility with potential for occasional on-site collaboration.
• Opportunity to manage substantial advertising budgets and drive significant growth.
• Professional development and training in the latest PPC technologies.
• Be part of an innovative and data-driven marketing team.
• Access to advanced analytics and campaign management tools.
• A dynamic work environment that encourages initiative and problem-solving.
• Regular performance reviews and clear career progression paths.
• Contribute to a leading e-commerce business.
• Flexible working hours to promote a healthy work-life balance.