Paid Media Strategist - AI-First B2B Growth (Remote)

Blacksmith Agency LLC; Randburg; Remote; ZAR 1,232,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You’ll lead targeting, budget calls, roadmap development, and the narrative when clients ask for rationale. You’ll be the strategic voice in discussions and make decisive calls.

The role focuses on paid media (Google Ads, Meta, LinkedIn, Microsoft Ads) with an emphasis on optimizing ROAS and performance across multiple clients, while maintaining strong client relationships.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta, building and optimizing campaigns.
• Track record of moving ROAS, CPA, or pipeline metrics.
• Agency experience handling several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting, and creative testing; decide when to kill a campaign.
• Implement and verify conversions: GA4, tag manager, and platform pixels.
• Create the 90-day and quarterly roadmaps for each client and explain the data on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

3+ years hands-on Google Ads & Meta

ROAS/CPA/pipeline improvements

Agency experience across multiple C l

Job description

Blacksmith Agency is seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You’ll lead targeting, budget calls, roadmap development, and the narrative when clients ask for rationale. You’ll be the strategic voice in discussions and make decisive calls.

The role focuses on paid media (Google Ads, Meta, LinkedIn, Microsoft Ads) with an emphasis on optimizing ROAS and performance across multiple clients, while maintaining strong client relationships.