Remote Paid Media Strategist - AI-First Digital Agency

Blacksmith Agency LLC; Ballito; Remote; ZAR 985,000 - 1,807,000; Full time

Job summary

Blacksmith Agency LLC is a fully remote digital agency seeking a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You define targeting, budget calls, the roadmap and the narrative when the client asks why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with budget allocation, bidding, testing and ongoing optimization, paired with reliable conversion tracking using GA4, Tag Manager

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication (US clients)

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency LLC is a fully remote digital agency seeking a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You define targeting, budget calls, the roadmap and the narrative when the client asks why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with budget allocation, bidding, testing and ongoing optimization, paired with reliable conversion tracking using GA4, Tag Manager