Multi-Channel Digital Ads Specialist | ROI-Driven Growth

Placements24; Noord-Kaap; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Budget for campaigns

Dynamic team in Kimberley

Job summary

Placements24 in Kimberley, Northern Cape, seeks a Digital Advertising Specialist to manage paid media campaigns across Google, Facebook, Instagram, LinkedIn and display networks. You will plan, execute, monitor, and optimize campaigns to drive online visibility, customer acquisition and sales.

The role requires strong analytics, experience with A/B testing, and a data-driven approach to maximize ROI. Join a growing brand in a dynamic marketing team based in Kimberley.

Qualifications

• Proven experience managing paid media campaigns across Google, Facebook, Instagram, LinkedIn and display networks.
• Strong understanding of digital advertising metrics (CTR, CPC, CPA, ROAS) and optimization.
• Bachelor's degree in Marketing, Business or related field preferred.

Responsibilities

• Develop and implement digital advertising strategies across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and display networks.
• Manage budgets to maximize ROI and achieve KPIs.
• Conduct keyword research, audience targeting and competitive analysis to inform campaign setup.
• Create compelling ad copy and select relevant creatives to maximise engagement and conversions.
• Monitor performance daily, analyze data and implement optimizations.
• Utilize A/B testing for ad creatives, headlines and targeting.
• Track and report on performance with insights and recommendations.
• Collaborate with content and design teams to ensure brand consistency.
• Stay updated with trends, best practices and platform updates.
• Ensure advertising efforts align with marketing objectives and sales goals.

Skills

Campaign management

Data-driven decision making

Keyword research

Audience targeting

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

Placements24 in Kimberley, Northern Cape, seeks a Digital Advertising Specialist to manage paid media campaigns across Google, Facebook, Instagram, LinkedIn and display networks. You will plan, execute, monitor, and optimize campaigns to drive online visibility, customer acquisition and sales.

The role requires strong analytics, experience with A/B testing, and a data-driven approach to maximize ROI. Join a growing brand in a dynamic marketing team based in Kimberley.