Paid Ads Specialist: ROI‑Driven Growth & Analytics

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Bonuses

Medical benefits

Career development

Growth potential

Collaborative environment

Job summary

Placements24 is seeking an Online Advertising Specialist to lead paid campaigns in Nelspruit. You will develop strategies, execute across Google Ads and social platforms, and analyze performance to maximize ROI while managing significant budgets.

The ideal candidate has 3+ years of hands-on experience with PPC and social advertising, strong analytics, and a track record of optimizing campaigns through A/B testing and data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years experience as Online Advertising Specialist or PPC Manager.
• Experience managing paid search and social advertising with large budgets.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills to interpret data and generate insights.
• Experience with A/B testing and CRO.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience targeting, and bid management.
• Create ad copy and visuals; perform A/B testing to improve CTR and conversions.
• Monitor performance daily; analyze data and provide reports with insights.
• Stay up-to-date with industry trends and platform updates.
• Collaborate with marketing to align advertising with overall goals.

Skills

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

PPC management

Analytics

A/B testing

Keyword research

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads Manager

Job description

Placements24 is seeking an Online Advertising Specialist to lead paid campaigns in Nelspruit. You will develop strategies, execute across Google Ads and social platforms, and analyze performance to maximize ROI while managing significant budgets.

The ideal candidate has 3+ years of hands-on experience with PPC and social advertising, strong analytics, and a track record of optimizing campaigns through A/B testing and data-driven insights.