Hybrid Digital Marketing Specialist (Paid Acquisition)

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary & incentives

Hybrid work arrangement

Medical & retirement benefits

Professional development opportunities

Vibrant Stellenbosch office culture

Job summary

Placements24 in Stellenbosch is seeking a Digital Marketing Specialist focused on paid acquisition for an e-commerce business. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other channels to drive qualified traffic and conversions, with a strong emphasis on ROI and revenue growth.

The role requires proven experience in managing large-scale paid campaigns, analytical thinking, and collaboration with content and creative teams.

Qualifications

• Proven experience as a Digital Marketing Specialist with a focus on paid acquisition and SEM/PPC management.
• Demonstrable success in managing and optimizing large-scale paid advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Monitor campaign budgets, track spending, and ensure maximum ROI from advertising investments.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Stay current with the latest trends and best practices in paid acquisition and digital marketing.

Skills

Paid acquisition

SEM/PPC

Digital marketing

Analytics

A/B testing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 in Stellenbosch is seeking a Digital Marketing Specialist focused on paid acquisition for an e-commerce business. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other channels to drive qualified traffic and conversions, with a strong emphasis on ROI and revenue growth.

The role requires proven experience in managing large-scale paid campaigns, analytical thinking, and collaboration with content and creative teams.