Paid Media Growth Specialist - E‑commerce & ROAS

Placements24; Stellenbosch; Presencial; ZAR 350 000 - 550 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Performance incentives

Professional development

Career advancement

Dynamic work environment

Resumo da oferta

Placements24 in Paarl, Western Cape is seeking a Digital Marketing Specialist focused on Paid Media. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other relevant channels to drive qualified traffic and revenue.

The ideal candidate has 2–4 years of e-commerce paid media experience, strong analytics, and proficiency with Google Analytics and bidding strategies. This role offers a dynamic work environment and opportunities for growth.

Qualificações

• Bachelor's degree in Marketing or related field.
• 2–4 years of experience managing paid media campaigns for e-commerce.
• Proven experience with Google Ads and social platforms.

Responsabilidades

• Plan, execute, and manage paid media campaigns across Google, Facebook, Instagram, and other platforms.
• Drive targeted traffic, leads, and conversions while optimizing ROAS.
• Conduct keyword research, audience segmentation, and bidding optimization.
• Monitor performance daily and report on CTR, CPC, CPA, ROAS.
• Collaborate with marketing team to align with objectives.
• Run A/B tests on creatives, copy, and targeting.

Conhecimentos

Paid media management

Google Ads

Facebook Ads

Google Analytics

A/B testing

Budget management

Campaign optimization

Formação académica

Bachelor's degree in Marketing, Business, Communications, or related field

Ferramentas

Google Ads

Facebook Ads Manager

Google Analytics

Ad verification tools

Descrição da oferta de emprego

Placements24 in Paarl, Western Cape is seeking a Digital Marketing Specialist focused on Paid Media. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other relevant channels to drive qualified traffic and revenue.

The ideal candidate has 2–4 years of e-commerce paid media experience, strong analytics, and proficiency with Google Analytics and bidding strategies. This role offers a dynamic work environment and opportunities for growth.