Data-Driven Digital Marketing Strategist

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health insurance

Retirement savings plan

Career development

Job summary

Placements24 in Kimberley, Northern Cape is seeking a Digital Marketing Strategist to shape and execute integrated campaigns that drive brand awareness, customer acquisition, and revenue growth. The role requires a Bachelor’s degree and 3–5 years of digital marketing experience, with a strong command of SEO, SEM, social media, content marketing, and email marketing.

You will analyze market trends, optimize campaign performance across channels, and collaborate with sales, product development, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of digital marketing experience.
• Strong knowledge of SEO, SEM, social media, content marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics and SEMrush.
• Excellent analytical, problem-solving, and project management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team.

Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Conduct market research and competitor analysis to identify target audiences and opportunities.
• Manage and oversee digital advertising campaigns, including budget allocation and ROI analysis.
• Create engaging content for multiple digital channels.
• Monitor, analyze, and report on campaign performance with actionable insights.
• Collaborate with sales, product development, and creative teams for cohesive marketing.
• Stay ahead of digital marketing trends and best practices.
• Optimize website content and structure for better organic rankings.

Skills

Digital marketing

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

SEMrush

Job description

Placements24 in Kimberley, Northern Cape is seeking a Digital Marketing Strategist to shape and execute integrated campaigns that drive brand awareness, customer acquisition, and revenue growth. The role requires a Bachelor’s degree and 3–5 years of digital marketing experience, with a strong command of SEO, SEM, social media, content marketing, and email marketing.

You will analyze market trends, optimize campaign performance across channels, and collaborate with sales, product development, and