Data-Driven Digital Campaign Specialist: Optimize & Grow

Placements24

Upington

On-site

ZAR 300,000 - 520,000

Full time

2 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development

Job summary

Placements24 is seeking a meticulous Digital Campaign Specialist to join our marketing team in Upington. You will execute and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive ROI.

Ideal candidates hold a Bachelor’s degree in Marketing or related field and 2–4 years’ hands-on PPC experience, with strong analytics, reporting, and cross-team collaboration to align messaging with the brand strategy.

Qualifications

Bachelor’s degree in Marketing, Business, Statistics, or related field required.
2–4 years hands-on experience in managing digital advertising campaigns (PPC, social media ads).
Proficiency with major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
Strong analytical skills with experience using web analytics tools (Google Analytics).

Responsibilities

Execute and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Monitor campaign performance daily, ensuring campaigns meet or exceed KPIs.
Conduct A/B testing on ad creatives, targeting, and landing pages to optimize campaign effectiveness.
Analyze campaign data to identify trends, insights, and opportunities for improvement.
Generate regular performance reports, clearly communicating results and recommendations to stakeholders.
Manage campaign budgets effectively, ensuring spend is optimized for maximum impact.
Collaborate with the marketing team to ensure campaign messaging aligns with brand strategy.