Martech Insights Analyst

Clicks Group Limited; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Job summary

Clicks Group in Cape Town is seeking a Martech Analyst to join our Marketing Department. The role will analyze Martech, customer engagement and campaign performance data to generate insights that help the business make informed decisions and maximise Martech value.

You will develop dashboards and reporting, validate data quality, and collaborate with stakeholders to improve marketing effectiveness and customer experience.

Qualifications

• 3-5 years' experience in marketing analytics or a similar analytical environment.
• 2-3 years' experience analysing customer, campaign or marketing performance data to derive insights.
• 2-3 years' experience developing and maintaining reporting, dashboards and performance measures for stakeholders.
• 2-3 years' experience working with large and complex datasets from multiple sources.
• 2-3 years' experience presenting findings and recommendations to stakeholders clearly.

Responsibilities

• Develop and maintain reporting that provides visibility of Martech, campaign and customer performance to support informed decisions.
• Analyse customer, campaign and Martech data to identify trends, measure performance and generate insights.
• Monitor the performance and utilisation of Martech capabilities to measure value and identify improvement opportunities.
• Develop and maintain dashboards, scorecards and performance measures to provide visibility of key marketing metrics.
• Validate and maintain data quality for reporting and analysis to ensure reliable insights.

Skills

Data analysis

Reporting & dashboards

KPI analysis

Data validation

Stakeholder engagement

Communication

Planning & organising

Education

Degree in Business Analytics / Data Analytics / Statistics / Commerce / Marketing

Job description

Clicks Group in Cape Town is seeking a Martech Analyst to join our Marketing Department. The role will analyze Martech, customer engagement and campaign performance data to generate insights that help the business make informed decisions and maximise Martech value.

You will develop dashboards and reporting, validate data quality, and collaborate with stakeholders to improve marketing effectiveness and customer experience.