Analyst (Customer Insights)

Clicks Group Limited; Cape Town; On-site; ZAR 320,000 - 450,000; Full time

Job summary

Clicks Group Limited in Cape Town is seeking an Analyst (Customer Insights) to support the marketing department with data-driven insights and performance tracking. You will analyze customer and supplier data to uncover segments and shopping habits, and disseminate findings to stakeholders.

Based at our Cape Town head office, this role requires 1–3 years in data analytics and CRM, with a strong grasp of statistical methods and reporting.

Qualifications

• Bachelor's degree in Statistics, Economics, or Finance (depending on level of experience).
• 1-3 years data analytics experience.
• 1-3 years CRM experience.
• Experience with statistical packages and data management/tools.
• Ability to extract insights from customer and supplier data.

Responsibilities

• To analyse digital supplier campaign and online data to track overall supplier and campaign performance and provide insights.
• To perform customer, digital and supplier reviews, identify customer segment opportunities and assist in understanding customer shopping habits and campaign performance.
• To mine the Clicks customer and other databases to extract insights for specified projects using a multi-method research approach.
• To assist in meeting the CMI and Online department's operational plans through capacity building of reporting and identified metrics and setting of budgets.
• To support the CMI Department’s strategic vision by disseminating research reports throughout digital and online business units to key stakeholders and by taking responsibility for the central repository of insights reports to support and grow supplier paid income packages.
• To report on market, supplier and online performance; customer segments; shopping habits; and marketing channels as part of monthly business performance tracking.

Skills

Data analysis

CRM analytics

Forecasting

Statistical methods

Data integrity

Reporting

Market insights

Education

Bachelor's degree (Statistics, Economics, Finance)

Tools

Statistical packages

Job description

We are looking to recruit an Analyst (Customer Insights) within our marketing department. This role will be based at our Head Office in Cape Town and report into the Customer and Market Insight Manager.

Job Purpose:

To assist the CMI Department to meet the business performance objectives by generating customer and supplier insights in order to deliver world class business digital, marketing and supplier performance tracking, customer data analytics and market understanding

Job Objective:

• To analyse digital supplier campaign and online data to track overall supplier and campaign performance and provide insights
• To perform customer, digital and supplier reviews ,identify customer segment opportunities and assisting in understanding customer shopping habits and campaign performance
• To mine the Clicks customer and other data bases in order to extract insights for specified projects using a multi method research approach.
• To assist in meeting the CMI and Online department's operational plans through capacity building of reporting and identified metrics and setting of budgets
• To support the CMI Department’s strategic vision by disseminating research reports throughout digital and online business units to key stakeholders and by taking responsibility for the central repository of insights reports in order to supportand grow supplier paid income packages within the business.
• To report on market, supplier and online performance; customer segments; shopping habits; and marketing channels as part of monthly business performance tracking.

Education:

• Relevant Bachelor's degree (Statistics, Economics, Finance) depending on level of experience

Job Experience:

• 1-3 years data analytic experience;
• 1-3 years CRM experience

Job Skills and Knowledge:

• Statistical packages;
• Statistical methodology (e.g. forecasting, extrapolations, factor analysis);
• Interpretation of microeconomic data;
• Retail CRM;
• Knowledge of proprietary database/data management and analytics tools
• Data analysis;
• Data integrity;
• Presenting and Communicating Information
• Writing and Reporting
• Analysing
• Learning and Researching
• Planning and Organising
• Delivering Results & Meeting Customer Expectations